Decided that you’d like to step into the world of brand animation for your business? Congratulations, you’ve made a very wise decision. When it comes to your business’s reputation, branding is everything.

Having the right branding in place will give you an identity that strikes a chord with those in your target market and will help you stand out from your competitors. A brand animation will go a long way to helping you achieve this. Like bringing a Super Soaker to a water fight (one for the readers born in the 80s and 90s) it shows you mean business and well help you deliver the exact persona and message you want to get across.

We understand that envisioning what your dream animation would look like can be a little overwhelming if animation is a completely new area to you. To help you in this process and provide you with some inspiration, we have outlined a number of brand animation projects we have recently worked on. We hope that this will whet your appetite for animation and get the creative juices flowing!

P.S if you are still unconvinced about the power of a brand animation and are sitting on the fence about getting one for your business, we hope these case studies will knock you off the fence and into our animation garden.

YaYa

YaYa is an agency that helps its clients build digital tools to manage data. They pride themselves on creating innovative tools that have the user in mind, giving them the power they need to manage data effectively. YAYA recently approached us with the challenge of helping them illustrate their offering through eye-catching visualisations, whilst giving their website a fresh appeal. As part of this they also wanted to bring to life two brand mascots, “Mr and Mrs” YAYA.

In close correspondence with their team, we left no stone unturned. We worked to understand not only the ins and outs of their website and how 3D animation would fit into it, but also their target audience and what details could be incorporated into the character animations that would resonate with them. View our case study with YaYa.

Leffe

Leffe, the iconic Belgian beer company, recently released a new lager called “La Légère”. To help promote this new, aesthetically pleasing, thirst-quenching product, they ran an advertising campaign that was spread across multiple media channels, from print adverts to radio segments. As part of their social media marketing strategy for the product, Leffe wanted a brand video animation that could be rolled out across their social media channels. That’s where we stepped in…

After they provided us with detailed imagery of how the animations needed to feed into the wider video marketing strategy and full advertising campaign, we worked closely with Leffe to develop and expand on their initial idea. Different versions were created so they could be targeted at different regions in France and would fit the dimensions of each social media channel.

Crisis

Crisis is the UK national charity for homeless people. They work tirelessly to help those who are homeless, and campaign for the changes needed to solve it altogether. To help raise awareness of homelessness, strengthen their brand identity, stand out from other charities and connect with audiences on multiple levels, Crisis asked us to help them create a brand animation incorporating their key messages.

Working with Crisis we developed a script that addressed the key messages they wanted to convey. We felt that an animation that was clearly identifiable with the Crisis brand, that presented a number of points of view and told a story through various scenes, would resonate with the audience. We created a number of versions to go out across different devices and social platforms.

Here is the final version that shows just how powerful and thought-provoking a branded animation can be…

Have those case studies got you excited to get cracking on your business’s animation? We thought that might be the case! Don’t hang about, get in touch today and speak to a member of our amazing animation team to find out how you can harness the power of brand animation to take your branding to the next level. 

Feel like you need further inspiration? Check out our portfolio to see the incredible projects we have worked on with other amazing brands.