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Product Animation

Looking for a way to boost brand awareness and sales for your B2C company? Product animation may be the perfect way to help your brand and product stand out. The world of e-commerce is rife with endless competitors vying for a spot in the public eye, with each looking to differentiate themselves in innovative new ways.

By promoting your product through the medium of animation, you will have the opportunity to present it in a unique manner that perfectly matches your brand vision. The available combination of options for how you present your product and the style of animation that you use are nothing short of limitless.

Choose How To Package Your Product (Literally)

They say not to judge a book by its cover. However, when it comes to packaging, that’s typically exactly what the brands are after. 3D product animation allows you to not only highlight the best bits about your product, but also the bells and whistles that make it evolve beyond being a mere product and transform it into a distinctive experience.

Packaging is a crucial part of the customer journey within certain industries. Consider perfumes, for example. Without the intricate branding, you’d simply be selecting one clear liquid above another. 3D product animation allows us to flaunt the very best features of your perfume through visual marketing strategies that capture the product’s essence to perfection.

Promote Your Product In Your Own Way

One of the key benefits of utilising product animation is the limitless array of ways in which you can present your wears to the world. The creative freedom that goes hand in hand with animation allows you to truly match your original vision with your finalised video content. Regardless of what it is that you produce, it can be brought to life in a way that cannot be offered by live action shoots.

Thanks to this, you can ensure that brand guidelines are adhered to from start to finish and that it is tailored to the exact purpose for which it was produced. Let’s consider it in the context of the fashion industry. Arguably the sector in which the strategy and execution of visual branding is at its most crucial, it’s important to get even the most minute details correct.

3D product animation brings together clothing and branding in an intricate manner that cannot be replicated by any other branding tool.

Enlighten Your Audience

Whether you are a new company in the industry or an established stalwart releasing a new idea, it is crucial that you show your audience what your product is about and why they will benefit from it. Animation allows you to condense important and interesting information into just a few minutes or even seconds of footage.

Using formats such as stylish infographics or engaging explainer videos, product animation is a brilliant avenue for showing off your product’s greatest features in a slick and compelling manner. Nowhere is this more important than in the tech industry.

Often the concept of your product itself can be difficult to explain. Therefore, depicting the benefits that come from it becomes your greatest means of communication. Enter 3D animation and its ability to explain not only why people should use your product but also why they need your product.

Take Your Product To New Places

By adding an element of animation to your product marketing strategy, you can tamper with the boundaries of how your product is advertised overall. Want to display the different contexts in which your product can be used? Sure. Want graphics displaying all the benefits that your product offers? You’ve got it. Want to depict how your product would function on the surface of the moon? No problem. Product animation allows you to depict your brand’s creations how you want and where you want without restriction.

Effectively Merge Branding And Product

All successful brands seamlessly combine their products and branding. It is through this that the quality of your products fast becomes associated with your company and vice versa. Animation gives you the opportunity to do so in a literal sense. Implement your logo, company colour scheme and slogans into your video footage and associations between brand and product will soon be established.

Another option is to implement brand characters, such as this project that we did with bespoke merchandise creators Shout. By incorporating their company mascot “Bob” into the still shots of Shout’s merchandising products, the logo quickly becomes linked with the services on offer.

UI animated product demo videos

There’s also a whole world of animated UI videos related to UI products. If that’s what you are after we have a helpful page on that here!

To learn more on how you can use product animation to benefit your company and how we can help to achieve your goals, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.

Our product animation blogs and case studies can be found below

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Sport Animation

Sport Animation Introduction

Sport animation is a brilliant way of bringing new life to some of the world’s most popular – as well as its most obscure – sports. From events to branding to explainer videos, improve your sport brand’s performance through the use of animation.

With the power of animation, you can turn up the hype for an event, appeal to a younger fanbase or provide a new perspective on a particular sporting activity. Options vary greatly in terms of both style and context. Recreate an entire sporting event in an eye-catching manner, retell a rags-to-riches success story or add animated elements to live action footage for that extra injection of pizazz. Using animation allows you to offer a new perspective through your view of the sporting world.

What Are The Benefits Of Using Animation In Sport?

The array of different ways that you can utilise animation in the world of sporting activity are limited only by your imagination. You can bring sport to life in a way that is entirely different to using live action footage alone and, in the process, open your audience’s mind to a fresh outlook.

Here at The Animation Guys, we specialise in relaying stories to viewers through a range of animation techniques. We endeavour to add colour and energy to the world of sport, bringing it to life and portraying its significance through a creative channel.

Inspire The Next Generation

Nothing inspires young sports fans like their idols’ backstories. To get a taste of the sheer determination and immeasurable passion that got them to the top is infectious and it adds an extra element of emotional value to the spectacle. Animation is notoriously influential with younger crowds, allowing you to hold their attention and invigorate their imagination more effectively.

Animated videos also provide an exciting avenue through which sporting brands can portray events that were not actually caught on video. Take this project that we did with the BBC for example. By using animation we were able to bring life to British boxer Caroline Dubois’ incredible story and help viewers visualise the ups and downs that she faced on her path to the Olympics.

Create Hype For The Big Event

Using animation in sport is the perfect way to make your next big event different and more memorable in front of your target audience. Thanks to unique styles, standout colour schemes and limitless possibilities, animation is a creative means of grabbing attention when advertising the next big match, tournament or event. Entirely adaptable and easily personalised, using animation to market a sporting event allows you to portray it in whatever manner you choose and stringently adhere to branding.

A Vehicle For Explanation

Animation is frequently used as a means of explaining everything from complex technical concepts to health and safety rules. It can be an effective means of adding excitement to content that would otherwise have to be presented in a drawl of text. It also allows you to cover pages of information in mere seconds, helping to effectively condense information. Thanks to this, animation is a brilliant vehicle for explaining sports to others. Whether it be introducing budding sports fans to the basics or elaborating on new concepts to a stalwart fanbase.

Take Your Branding To The Next Level

Sports branding is a notoriously competitive market, with frequent videos of all the biggest stars donning the most hi-tech gear on the market showing up on screens, magazines and billboards across the planet. Due to this, unless they can afford to sponsor the biggest stars on the planet, sports brands need to think outside the box if they are to differentiate themselves from the competition. This is where sports brand animation comes in.

Explain the intricacies of your product in incredible detail, whilst keeping the information intriguing and digestible. Whether through sleek infographics or animated sequences, using animation for your sports brand will help engage your audience in a different way.

To learn more about the world of sport animation and how we can work with your organisation to achieve your goals, you can get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.

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by Adam Maidment

Brand Animation

Through a brand animation video, you can convey your business’s ethos, values, services and products. Like killing 10 birds with one stone (figuratively, obviously), it’s a sure-fire way of ensuring your company’s branding and reputation is on point.

Introduction

“Your brand is what other people say about you when you’re not in the room.” Whatever your thoughts are on Amazon CEO Jeff Bezos, his take on branding encapsulates perfectly its importance in the world of business.The way a company brands itself plays a major role in determining its reputation. And, as everyone knows, reputation is everything.

Through the right branding you can ultimately establish an identity that sets you apart from your competitors and spark a connection with your customers. However, this is easier said than done. Branding is a fine art and getting it right can be tricky, as it requires creativity, skill, strategy and time. This is where a brand animation can prove invaluable.

What exactly is brand animation?

A brand animation is a piece of animated content that explains the values of your business, the work you do, or the intricacies of the sector you are in. Whether it’s a video outlining the different services you provide, or a character animation that brings your product to life, a brand animation injects energy and a new dynamic to your messaging that enhances your overall branding.

Check out our case studies to understand the power of brand animation, and see how we have helped world-renowned brands tell their story through this medium.

The benefits of brand animation

In the transient age of social media, producing visual, engaging, content that appeals to people on a personal level, is essential if you want to cut through the noise and stand out from the crowd. This is supported by a recent study that estimated that viewers retain 95% of a message they learn through video as opposed to only 10% when they read it in written text form. It is therefore vital for businesses who want their brand messaging to get heard that they produce engaging video content that hooks the viewer. A brand animation will do just that.

One of the major benefits of animated videos is that they can bring concepts to life in a way that text or live videos can’t. For example, imagine you’re a charity that is looking to articulate to the public what you stand for and what you are trying to achieve in order to gain their support. Merely presenting to the viewer a number of written stats is unlikely to generate the engagement you require. If you instead produce an animated video (that could even include a storyline and animated character) you are more likely to capture the attention of the viewer and connect with them on a personal level. They will then have a better understanding of your brand and be more receptive to what you have to say.

Brand animation is also highly beneficial from a business efficiency standpoint. A truly successful website is one that answers all customer / stakeholder queries and addresses their concerns, whilst also sharing all product /service features and benefits. Getting this all on a website in a way that is easy for the user to find can prove an almost impossible task (no one likes a super-long FAQs page). A brand animation will give you all of these within one short, engaging video. Not only is this cost effective, it might save your eardrums from the barrage of customer questions.

Why choose the Animation Guys for brand animation?

At The Animation Guys we understand the incredible power of branding and recognise the great responsibility that comes with creating a brand animation. Having created branded animation videos for top brands such as Leffe, Crisis and Absolut, we have the expertise and experience to create an animated video truly befitting of the message your business is trying to get across. In bringing your vision to life we will use our wisdom to implement the finer details, such as style and tone, that will make all the difference in making your animation engaging to your target market.

We’d love to help your business get its message across through the right branding. Let’s discuss your objectives and share some ideas about how to harness the power of brand animation!

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Microinteractions

Microinteractions are magical little moments that happen when you’re using a website, app or social media channel. If they’re implemented well, you might not even notice them, but they’ll often enhance your user experience.

Examples of Microinteractions

The little progress bar that shows how your download or site loading is going
A swipe action to clear a message or notification
The scroll bar on the right-hand side of a web page when you move your mouse
An emoji on a social media channel

Microinteractions are powerful because they give something back to the user. This builds engagement and creates a feeling of personalisation and interactivity with the experience.

Most importantly though, they add a dose of fun to any project or experience that you are engaging with.

Speed and Performance

Microinteractions can do a lot more than engage users, and in some cases can actually enhance the speed and performance of an application.

For example, lazy loading is a well known way to improve the performance of a website because the content loads in phases, rather than all upfront. So the user doesn’t need to wait for the entire page to load before they can start using it. Microinteractions in this case can take many forms, like buffering icons or pop-up notifications explaining to the user that the rest of the content or images will load soon.

This builds trust in the site and also makes the user feel as though the makers of the site or app care about them, the user. So, they’re more likely to return to it in the future.

You’ve got the power

The best kind of user experience is one that gives users some control. Microinteractions are a dynamic way to give the user a sense of power if they’re able to influence what happens next.

Drag and drop is a cool way of allowing users to influence where they want content to be placed. Customisable dashboards often include simple icons that explain how users can move chunks of content around. Little hints and tips can pop up at various stages of the journey using animations instead of boring text guides.

Remember the annoying animated paperclip that used to pop up on Microsoft Word and ask if you wanted help? This was probably one of the earliest examples of microinteraction …fortunately they’ve come a long way since then!

Keep it interesting

Attention spans are at an all-time low as people are bombarded with digital technology in a myriad of forms.

Microinteractions are effective as a way of keeping users interested and engaged, especially whilst waiting for something to happen. If a user needs to wait a little while for your content to load, why not present them with something cool to look at while they wait?

A little animation that makes users smile is a welcome distraction from the unimaginable pain of waiting a few seconds for a web page to load. We’re all glued to our phones these days, so if your user’s experience breaks even for a few seconds whilst content loads, you’ll need to keep them hooked with something interesting if you want to prevent them from leaving your site and going elsewhere.

Error states

Another way in which microinteractions can enhance the user experience is when they’re used to show errors. Instead of showing an error page or simply freezing the process if the user makes a mistake, microinteractions uses colours, animation and movement to indicate to the user that something isn’t quite right.

When you enter the password incorrectly on your mobile phone, you’ll often see the buttons turn red or the screen shudder in frustration at your gross incompetence (just kidding, we all know those buttons are hard to hit every time!)

These microinteractions give you visual feedback in a positive and playful way.

What do we know about Microinteractions?

At The Animation Guys, we know a lot about how to use animation and motion graphics to create an engaging and powerful experience for end users. We specialise in creating bespoke animated videos, and have extensive experience across multiple industries, channels and client types.

We think that any animation, from the smallest interaction to massive scale animation projects, can do wonders for your brand. This is why we’re constantly learning about new and game-changing innovations in the animation space.

Take a look at some of our past work to get a feel for what we do and how we use animation to bring our clients’ visions to life. Or have a look at some of these top 10 microinteractions that can inspire your future project.

Get in touch to find out how microinteractions can improve the performance metrics on your website or app and delight users in the process!

Time To Transform Your User Journey

Being a specialist in enhancing your customer’s experience with your product, we have learnt how to get the most from your animation. We can work with you to ensure the design is clear, concise and on brand. You can also get in contact with us to talk through your creative vision. We are here to help you tell your story.

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Animated Process Video

This lesser known type of animated video has become more and more popular in recent years. With organisations looking to efficiently onboard their clients and explain their process and way of working it has become a vital accessory to enhancing branding and working more effectively.

An Introduction To A New Type Of Video…

At the Animation Guys we like to make sure the types of videos we produce fit precisely what our clients need. And over the years we noticed a growing trend towards a certain type of video. That’s why we coined the term ‘Animated Process Video’.

An animated process video is very similar to the more commonly known ‘Explainer Video’. However, the key difference is that an animated process video more accurately depicts many of the projects we have worked on recently where a B2B client wants to explain a process or way of working rather than introducing a problem and then solving it with a product/service – which is more typically the role of an explainer video.

Visualising The Process

One of Animation’s great strengths is how it can convey complex messages in a clear, concise and easy-to-understand formula. For explaining a process, this is ideal. For B2B companies in particular an animated process video gives you a chance to turn a potentially static difficult to absorb set of instructions into a fluid and engaging concept that users truly understand. For explaining your working style, set of instructions or next steps, an animated video helps your audience visualise the process, making it easier to understand.

A Process Video In Motion

Picture the scene, you’re a large company that has just signed a new client and want to clearly and easily explain how you work, the next steps and what they should expect. Rather than sending over a large document or the classic slide deck with next steps, what if you were to send a video? Not only is this a quicker way of conveying your process but it’s also a far more stimulating way for people to absorb this information. It also has the benefit of visually showing how certain elements of your product/service works to help the user achieve a greater level of understanding.

Optimise Your Onboarding Process

A key reason for considering an animated process video is to enhance your client onboarding experience. Not only does this type of video help simplify the process and improve a user’s understanding of how your company works, it also clearly enhances your branding and credibility in the client’s eyes. But, it’s not just the client’s perception that is the main positive here. The key thing that an animated process does in helping with the onboarding process is save you time. It saves needless meetings, email communications and the sending of various documentation to clients and then follow ups to ensure they have made the time to read it. It also, if produced effectively, should reduce or eliminate questions or misunderstanding from clients. Again, this helps you be more efficient and use up less time.

An Example Of A Process Video

Working with Build Aviator who specialise in providing services to help clients build intelligently throughout each stage of the building process – we produced an animated process video. The video was designed to work through each stage of their process and provide clear communication plus help answer any questions regarding the way in which their service works. To make the video multidimensional we made sure to design it in both portrait and square format so it could be used on social media platforms to increase engagement and enhance its use within the marketing funnel.

Interested In An Animated Process Video?

If you would like to learn more about how an animated process video could help your company then we’d love to hear from you. You can call our team on 0207 2886 319 or email us at wecanhelp@theanimationguys.com.

Check out some of our other work

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Animated Sales Video

An Introduction To Animated Sales Videos

Need a simple way to illustrate what your company does or to launch your latest product? Fancy maximising your sales funnel to its full potential? Then the solution to your problem may well be an animated sales video. Animated sales videos can eradicate confusion and simplify methods in which you can drive customer engagement and trust to achieve stronger buy in from your target audience.

If we think back to our childhoods, some of our fondest memories are animated cartoons. Cartoons are a great psychological tool at appealing to people, they are fun, captivating, and colourful. The visuals appeal to the human brain and senses in ways no other methods truly can; making use of both sound and sight to appeal to the intended audience. Quite simply, animation offers a simple and effective way in which to communicate with your target audience, leaving a lasting impact. They also have the advantage of allowing viewers to be immersed into the story, providing a softer but more impactful focus on the highlighted product.

Why Use Animation In Your Sales Process?

People do not always appreciate a sales pitch or blatant promotion, an animated sales video allows you to introduce your product or service in a more unobtrusive manner. Video is a powerful narrative form where you can immediately grab a viewers attention and induce their interest. An engaging video can contain more value than any other kind of content, so it is vital to maximise this opportunity. The digital world is currently over-saturated with repeated text and visuals, animation can make a refreshing change and help a company or product stand out. You can also utilise the power of animation to give inanimate objects a voice or a personality, bringing them to life.

Animated videos are also cost effective and much cheaper to produce than live action videos while also being less hassle to maintain. When creating a live action video there is a lot to consider – not limited to location, actors, scheduling, and production. These aspects can all be rather time consuming and costly; reliant on a multitude or variables. With animated sales videos you can edit them right until the last minute and have a longer life cycle as they are able to be easily updated or amended as your product/service evolves. All you have to concern yourself with is creative content, the rest is left to us.

A Working Example

Below you can see an example of an animated sales video that we produced for Royal London. Royal London is a company that often embraces their heritage and Britishness and we managed to capture the allure and aesthetic of a Victorian themed puppet theatre in a charming manner. It is a method that works well on TV and provokes engagement and sticks out in people’s minds. You may well have seen it yourself and remember it!?

To create the video we worked on the Victorian aesthetic and combined it with Royal London’s brand through vivid imagery. The result was a well-struck balance between the two concepts. This animated TV video aired on over 100 TV channels and remained in circulation around the UK for some time.

To learn more animated sales videos and how they could be a fit for your business please get in touch. Our team relishes the chance to discuss a new project and can discuss creative ways in which to present your concept and help drive your sales promotion. You can call us on 0207 2886 319 or email the team at wecanhelp@theanimationguys.com.

Check out our Animated Sales Videos

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Animated Adverts

Animated adverts are more than just TV advertising...

The Simpsons, Family Guy, Scooby-Doo, Spongebob Squarepants and South Park; five of the most iconic TV programmes of all time. What do they all have in common? They are all animated. Classic animated TV programmes have been on our screens for years as well as iconic animated TV adverts. We all grew up watching Tony the Tiger encourage us to eat Frosties, and in the last 10 years you’ve probably been tempted to visit Comparethemarket.com because of an animated meerkat, Orlov! It’s no secret that animation has played an integral role in traditional TV entertainment and advertising down the years. What you may not know however, is that now, in the digital age, animated adverts stretch far beyond these traditional platforms. Animated adverts can be used in a multitude of different ways from outdoor advertising to online pay per click models.

Why Choose Animated Adverts?

Animated Adverts

The main benefit of animated adverts is that they convey key messages in a captivating yet concise manner.An animation allows your creativity to run wild and you can create scenarios and themes that wow your audience and showcase your brand’s key messages or features.

Bring Your Brand To Life

Making An Animated TV Advert

Animation brings your company, product or service to life. Visualising your offering in a 2D or 3D format injects energy and a new dynamic to your messaging that enhances your overall branding. Another positive of using animated adverts is their ability to underpin and strengthen your brand guidelines. Having worked with global brands such as Coca-Cola & Absolut we are well aware of the importance of embodying strict brand guidelines and will work with you to ensure your animated advert mirrors your core brand.

Use Character Driven Animation In Your Animated Advert

Animated characters are commonly used in animated adverts as they add depth and personality to an advertiser’s messaging. At The Animation Guys, character driven animation is somewhat of a speciality for us. In fact we’re rather snobby about it! We are proud to have worked with a number of companies across the world, helping them develop animated characters that add a new dimension to their brand whilst complimenting their adverts overall goal.

In the below example we worked with Network For Animals on a character led story designed to help them raise awareness of their cause. The use of an animated character was used to underpin their key messages and allow audiences to make a closer connection with the charities mission statement.

Faster & More Cost Effective Than Filming Shoots

A cheeky benefit of an animated advert is the fact that it can create unique situations and creative visions that are often too expensive or simply not achievable through filming. Also, once complete an animation can be easily changed and amended and simply re-worked at a much cheaper cost than needing to re-film. Animation is also a much more time efficient way of producing a campaign. Work can begin immediately and snippets can be drip fed through for use on your social media campaigns or to show to key stakeholders as the project progresses.

Types of Animated Adverts

PPC Campaigns

Animated adverts for display advertising can be a fantastic way to grab a users attention. Help improve your campaign click through rates and add a new dimension to your advertising campaign.

Social Media Ads

Social Media Animation

Whether it’s for a paid social media campaign or for organic content purposes, an animated advert works wonders on social media platforms as it engages the audience and helps them pay attention for longer.

Tube Advertising

Animated Tube Advertising

As the tube moves into a digital age it becomes an increasingly interesting opportunity for targeting high value commuters to your brand. An animated advert will blow their socks off and cause them to drop their precious flat white coffee to the ground if it has the right impact.

TV Adverts

Animated TV Adverts

The old classic that is still as impactful as ever. Showcase your brand on a national scale with a highly engaging and memorable animated TV advert.

Visual Displays

With more and more LED screens popping up, there are infinite possibilities as to how you can use animation to showcase your brand. From airline seats to shop windows you can use animation to enhance your brand’s image.

Interested In An Animated Advert?

If you have an advertising campaign or key message you want to convey, maybe we can help? We’ve worked with a variety of different organisations from conception to delivery, working closely with them to pin down key messages and discuss ways in which we can use our skills to make the campaign most impactful. To contact us you can email wecanhelp@theanimationguys.com or call us on 0207 2886 319.

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Animated Report

An animated report will revolutionise the way you present data...

We’ve all been there. Sat in a two hour meeting watching slides be clicked and clicked and clicked and clicked as they fade on by. Your eyes are tactically focused on the slides but your brain is drifting away, teasing you with thoughts of a weekend BBQ and fun with friends. Whilst the fictitious smell of grilled halloumi and a cold beer cloud your thoughts, the 16% load factor increase and commitment to offsetting 4% of bond yields become more difficult to absorb.

This is where the power of animation makes all the difference.

The idea of an animated report is to tell a story and package up key messaging, numbers and overall sentiment into an easy to absorb animated story. From an end of year annual review to a research report, using animation allows your findings and data to be presented in a clear, fluid and concise manner that keeps viewers captivated and makes potentially complex messages more easily digestible.

Speed Up Without Losing Focus

A key benefit of an animated report is the ability to showcase numbers and key messages in a shorter space of time. Compared with a more traditional slideshow or paper document, an animated report condenses data into a much more concise format that packs the punch of your key messages without cutting any corners. In this sustainability animation we worked on for the BDC, the aim was to convey key information about their sustainability efforts in a short yet enticing video format. As you can see the video is just over 1 minute long, but is able to deliver as many as eight stats/key messages without feeling rushed or overwhelming.

Wow Your Audience

Impressing your audience is the end goal of any report and an animated report will do just that. If the report’s aim is to deliver a groundbreaking piece of research or to try and win over key stakeholders, animation can empower your key messaging and lure in your captive audience. From working with multiple clients on their first animated reports, we often hear that their key challenges are finding innovative ways to showcase the fantastic work that they are doing to key stakeholders. This holds true for many in the education and charity sectors that do awe inspiring work, but are often challenged with how to present their impressive achievements to supporters and stakeholders.

If you’re not sure how your report would translate to an animation then give us a call. Our animation team will relish the challenge of talking with you about your project.

Enhance Your Branding

An animated report allows your brand to visually depict itself in a positive light whilst reinforcing core brand values. It can be themed to match your brand guidelines and include colours, logos, fonts or soundbites that are used to underpin key messages contained within the report. In a project we worked on with the Coca-Cola Retailing Research Council, we were presented with the challenge of working with one of the world’s most identifiable brands. Working closely with CCRRC we took time to understand their requirements and knew that attention to detail would be key to ensuring the project was delivered successfully. The overall result? Take a look and let us know what you think.

Ready To Report?

To breathe some life into your reporting we strongly believe in the power of an animated report. From saving you time to massively increasing audience engagement, animation can improve your processes and deliver stunning visuals designed to reinforce key takeaways. To learn more about our process we recommend getting in touch. We’d love to learn about your ideas and can discuss thoughts and recommendations for how to approach the project. To get in touch you can call us on 0207 2886 319 or email us at wecanhelp@theanimationguys.com

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Explore one of our Animated Reports

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