An animated poetry music video using 2D and 3D animation

The Brief

We were approached by poet Hussain Manawer to create a music video for his song “All I Need”. The first time we met Hussain we were instantly attracted to his passion and dedication to helping people with Mental Health. There was no surprise that when we heard the track for the time we fell in love with it. Hussain really respected the way we worked and the whole process felt like a collaboration of artists.

Our Response

One of the fun parts of this project was to come up with some character designs for Hussai’s animated poetry. What you see on the right is the final design we decided to go for.

We wanted to create a style that was bold and attention-grabbing. Something that did Hussain’s character justice as well as the song. We got to work storyboarding and seeing how we could use some of the key shots described by Hussain’s lyrics and how we could use clever transitions to the animation to keep it fluid.

We brought the project together by using a combination of hand-drawn animation, after effect and cinema 4D. Ohh, and of course magic, mainly magic actually.

You always need a bit of magic when creating animated poetry.

The Result

What our client Said

“Working with The Animation Guys was one of the most exhilarating experiences of my life. It’s very difficult as an artist to hand over the creative of your work to a company. However it didn’t feel like that. It felt like I was working with a group of friends who understood and believed in my vision artistically, which boosted my confidence instantly.

Not only did they bring it to life but brought it to life at such an incredible speed . The passion and enthusiasm they had throughout made the whole experience truly incredible.

I’m extremely happily and will definitely be working with them again

Hussain Manawer

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