Vortexa - Freight Animation - The Animation Guys

The Brief

Vortexa are a shipping and freight pricing company who are revolutionising the way companies organise their trading. They approached us with their brief for an event animation, in the form of an engaging explainer video that illustrates effectively how their search engine works. This would need to be a video that appealed to mainly industry professionals, who would be open to partnering up with with Vortexa to match-make for their shipping assets. But more than that, it would need to be understood by a general audience. In addition to this, it would need to highlight what makes Vortexa stand out in their field, through their freight pricing system based on cutting edge statistics, giving customers the most up to date information and best prices for their shipping needs. Their team were ready with design ideas and existing branding, so jumping into this project meant close collaboration to harmonise Vortexa’s colour schemes and brand assets with motion design executed by our team at TAG.

Our Response

Through close collaboration and teamwork, we began his project already being able to utilise Vortexa’s myriad of resources and branding. We were able to work with them to bring their visuals to life in a creative and engaging way, adding a real sense of energy to the project. The goal was to really grab viewer’s attention, as this Vortexa animation was used for a launch event. The event was incredibly successful, bringing engagement and excitement to Vortexa’s brand. The effectiveness of the project can be seen through how well wider audiences are able to understand exactly how the search engine works from simply engaging with the video. Given the complexity of freight pricing and global trading, we were thrilled with how comprehensible the concept was able to be made for this project. It was a challenge we faced early on in the project, but as experienced animators of explainer videos we were happy to take the task of breaking the subject matter down in a way that would help the general public understand the concept.

Through conducting this project we developed a great working relationship with Vortexa’s staff, and a thorough understanding of their workflow and branding, prepping us for future collaborations.

Final Animation Snapshots

Storyboard Development

Behind The Scenes

Final Animation

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital