In the world of digital marketing it is essential that you keep up with the latest trends. Whether it be through using outdated tech or a lack of familiarity with the savviest techniques, failure to to keep pace with the crowd will inevitably leave you eating your competitors’ dust. And nobody wants that. While SEO is often heavily associated with the text on your web pages, it is in fact a digital process that covers pretty much every aspect of your website. This includes your videos… and fine tuning your video SEO is ultimately key to your overall website performance.

We wholeheartedly agree that adding a shiny new video to your page makes it look much much better. But, it actually adds so much more than that. Behind the scenes, your video is adding a quality to your website that will help bring in bigger, better crowds and help take you to the top. This is one of the reasons that it’s popularity as a marketing strategy has skyrocketed in recent years, and doesn’t seem to be slowing down any time soon.

As for why it is good for your website’s overall SEO, this ebbs and flows according to recent trends.

“Well, what trends are going to be relevant in the future?” we hear you ask! And we will answer that question with the biggest video and SEO trends we foresee in 2022.

On-Page Engagement

Google is constantly changing what factors it deems to add value to a website. And in the world of SEO, what Google says, goes. One of the more important factors in recent times has been time spent on site. In the eyes of Google, the higher your ASD (average session duration), the more worthy your website.

By placing a video on your webpage – whether it be an explainer video, a demo or even a simple brand animation – you are increasing the chances of people staying on-page longer to watch it. This in turn will raise the average time visitors have spent on your website – often referred to as “sticky” content – subsequently boosting your SEO. It is as simple as that.

Bolstering Your Current Content

Creating videos about your most popular content – this could be anything from a product animation or a summary of one of your top blogs – helps to engage your audience to a greater degree. This helps add another element of value to your content, both enticing in new followers and keeping your current audience engaged.

There is a lot to be said for keeping your content fresh to retain the attention of your target audience. This also helps both raise visitor numbers and improve engagement rates – two factors that will improve your website’s value and its relevance towards a particular topic.

Increasing Backlinks Through Shareability

Adding videos to your website that will appeal to the masses is an effective means of people spreading the word about your brand. Hitting the right notes, staying relevant and adding a touch of originality to your video content will help it become more current, popular and shareable. Soon you will see your clips spread all over the internet in a blaze of flourishing popularity (Disclosure: there is no absolute guarantee that top video content will make this happen, but it could!).

The benefits of this are twofold. Firstly this is excellent for brand exposure. As your video flies from pillar to post around the world wide web or social media, you will see a significant increase in the number of people that flock to your website looking to find out more. Secondly it is a brilliant backlinking tactic. Quality video content that stands out and relates to a particular subject is sure to be used on other websites. This in turn will see your SEO hit dizzy new heights. The better the link quality the better the results!

Supercharging Your CTR Using Snippets

Creating video content that can be adjusted to suit particular needs – like social media for example – is key in the world of digital marketing. When designing your videos it is important to bear in mind the different styles that you may want it in (this is something that we offer all of our clients at The Animation Guys).

One of the formats that it is important to consider are advertising snippets for search engines. By adding a video snippet representing your brand within the Google video tab, you are far more likely to catch the eye of anyone scrolling through the reel of other adverts. Also, when searching for a particular term on Google, you will also see a list of relevant videos appear on the SERP (see example below). These organic search results are typically in prime position and are more eye-catching than a run-of-the-mill text result. This in turn will help boost CTR (click through rate) which is a factor that Google deems to be very valuable when judging the quality of a particular website.

Boosting Your Sales

It may sound obvious but, if done well, video helps to boost sales. This is proof of their value not only in the context of video SEO but in terms of being an asset for your website in general. In fact, research has shown that 84% of people have been convinced to purchase a product or service because of a video. 84%! That staggering fact alone should be enough to convince anyone of adding video to your marketing strategy. However, this also has the bonus effect of bolstering your website’s SEO. The increase in engagement and conversions that come with a high quality video add to your site’s SEO considerations.

Traditional video marketing doesn’t work as seamlessly for many companies as animation does, and with physical marketing off the cards for the foreseeable future, you need to continue to drive forward your brand engagement, now that it’s predominantly online. Lucky for you, that is what we do every single day.  The Animation Guys are here to help, and can help you to design, create, and finetune an animation that delivers your brand’s story.

If you are thinking of adding video to your marketing strategy going into 2022, get in touch with our friendly team of experts by calling +44 (0) 207 2886 319 or emailing wecanhelp@theanimationguys.com.