When you have a flashy physical product to show off to customers, selling it is easy(ish). However, what happens when you have a product that is not only intangible, but also complex and hard to explain?

Well, if you are a software company this is the problem you most likely face on a regular basis. Your product is amazing but it’s hard for customers to understand just how amazing it is –  and clearly getting that message across in a not-so-boring manner can be a tricky task. 

That’s where video animation – and us Animation Guys – come in.

People are more reluctant to buy software that seems complicated or hard to use – who can blame them. But did you know that 73% of people are more likely to buy a product after watching a video about it? 

This is particularly important for software companies when their products are a lot less self-explanatory than the likes of a nose hair trimmer. People need to know the value it will bring before they buy.

So if your software company is looking to increase the target market’s knowledge on your product, you will need to get a tad more creative when selling your wares – and here are some great ways that animation can help:

It Explains Stuff the Easy Way

Video animation breaks down complex product processes into fun and easy to understand content. People love storytelling, it helps them connect with your product  and brand, and animation is the perfect way to do this. Particularly if your product may need a little spicing up. 

Whether you are a cybersecurity company looking to explain how your product feuds off the latest cyber attacks, an accounting software that wants to show businesses how smooth you can make their payroll process, or maybe you are a high tech data software company that wants to improve their staff’s product knowledge with a new how-to video. 

Whoever you are, animation videos can make it a whole lot simpler. It gives your company a lot more texture and personality for customers to connect with, and really makes you stand out from the crowd. 

It’s Ideal for Sharing

One of the best things about animated videos is their shareability. These days video content is king, and being able to share your videos on the likes of Facebook, Instagram, YouTube and Twitter is a fantastic way to connect with customers and create a buzz around your product. 

Social media animation gets your software product noticed and is specifically designed to grab attention with bite sized videos that both the algorithm and audience love. Plus it’s great for showing people exactly how to use your software product in a quick and simple way. 

It Makes Your Brand Look Awesome

Not only does video content make your brand look really good but it grows your credibility. Why force your customers down a YouTube rabbit hole or force them to read a super boring how-to manual? Giving customers engaging videos to interact with as part of your service builds brand loyalty and makes your customers very happy bunnies. After all, you know your product best, so who better to explain to customers how to use it. 

It Cuts Down on Customer Questions

People’s attention spans are getting shorter and shorter and they want content that is a combination of easily digestible and undeniably interesting. Video content saves a lot of time for customers, instead of having to find a confusing FAQ page (that probably doesn’t answer the question) or contact customer support. Plus, great videos that answer customer queries about the product mean your company can have less customer support. Win, win for all involved.

Types of Videos You Can Use

There are almost countless ways that software companies can use video. Different types of videos can be used to achieve different goals such as selling products and services, helping customers use products correctly and training employees on mastering the software. 

Two of the main types of videos are explainer and demo. 

An explainer video introduces potential customers to your product and shows them how it creates value for them. This type of video is the best way to convert people into customers by explaining exactly what your software product does, how it will benefit them and what sets it apart from the competition (besides the swanky animated visuals). 

A demo video is more focused or showing people how to use your software product and get the most out of it. This can be viewed by potential customers to demonstrate how easy it is to use, as well as with people who have already bought your product and want help in using it correctly.

Both these videos are extremely valuable for software companies, both in generating sales and building brand loyalty. Just take a look at any big software or tech company –  they all love using these videos. 

If you want to know more about our process when working with us, check out our animated explainer video. – You see? Very handy aren’t they? 

Essentially any software company wanting to level up their brand and get more customers should be using video animation to market their products. It’s a no brainer really.

So if you are a software company and want to take the next step in your business, boost sales or simply improve your team’s product knowledge, get in touch with us here, or give us a call on +44 (0) 207 2886 319. Our animation team has the technical skills and storytelling know how to make your product or service really stand out from the crowd.