Regardless of your industry, if you’re producing video content, it’s crucial you have considered the different types of video marketing strategies.
A clear and carefully considered plan of how video sits within the wider marketing mix will ensure all content works as hard as it can. Businesses that take the time to build a strategy before firing out video content are the ones that will reap rewards. Those that don’t are likely to be missing a trick. To put it in simpler terms, videos are ingredients. It’s a video marketing strategy that turns those ingredients into a meal.
Here at The Animation Guys, we love to get under the skin of a business before we even touch a storyboard. We link up with the marketing team, find out what content they want to make, who they’re making it for and what they want their audience’s experience to be. We find out how their audience is engaging with them currently and how they want it to change over the coming months or years. To make videos that deliver real value, it’s essential to understand the context they’ll live in.
A video marketing strategy is for the long term. It takes into account all the elements of video content (explainer videos, social media videos, tutorial videos, testimonial videos etc) and works out how they can feed into the bigger picture over time. Working this way has helped us get closer to our client’s challenges, which means our video output can be even more effective. It’s also formed relationships that have lasted for years.
Want to start producing video content but not sure where to start? Already producing it but it’s not hitting the spot? A video marketing strategy could be the answer. If you’re interested in finding out more, drop us a line.
Check out our Video Marketing Strategies Portfolio
Developing a style for a global brand
A few words from our clients...
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Research Director, Coca-Cola Retailing Research Council, Eurasia & Africa
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM
The Animation Guys were fabulous to work with on a recent animated project with a quick turnaround. They were tasked with creating a short video for a very important high level presentation, and had to work closely with senior experts and management in the acoustics industry. Their disciplined as well as highly creative approach meant they were able to work quickly, efficiently and remain constantly focused towards achieving the best possible outcome for the task at hand. Well done, great job!Alex Shaida , IOA Marketing
The Animation Guys are really great to work. I have worked with them on a number of different projects. They provide creative and effective animations. They are also friendly and fun but more importantly they never see problems only solutions.Alex Gulland, Contented Brands
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster
Working with The Animation Guys was a positive experience from start to finish. They are professional, talented and easy to work. We couldn't be happier with the result!Hilary King, Marketing Manager, AKIXI
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event to be displayed near Westminster. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future! Cheers!Emilian Cartis, PepsiCo