Regardless of your industry, if you’re producing video content, it’s crucial you have considered the different types of video marketing strategies.
A clear and carefully considered plan of how video sits within the wider marketing mix will ensure all content works as hard as it can. Businesses that take the time to build a strategy before firing out video content are the ones that will reap rewards. Those that don’t are likely to be missing a trick.
Here at The Animation Guys, we love to get under the skin of a business before we even touch a storyboard. We link up with your team to find out what content they want to make, who they’re making it for and what they want their audience’s experience to be because we’re well aware that to make videos that deliver real value, it’s essential to understand the context they’ll live in.
Check out our Video Marketing Strategies Portfolio
Why Video Marketing Strategy Matters
In today’s digital landscape, video has become the dominant content format. With users spending an average of 100 minutes a day watching online videos, and mobile accounting for over 70% of video consumption, the opportunity for businesses is unprecedented.
However, without a strategic approach, even the most beautifully animated video can fail to deliver results.
The statistics speak for themselves:
- Videos engage users 2-3x more than other content types
- Including video on landing pages can increase conversions by 80%
- Videos are shared 1200% more than text and images combined
- 96% of consumers watch explainer videos to understand products better
But here’s the key: success is about creating the right video content for the right audience at the right time.
Our Strategic Approach
A video marketing strategy is for the long term. It takes into account all the elements of video content: explainer videos, social media videos, tutorial videos, testimonial videos, and emerging formats like AR/VR content and works out how they can feed into the bigger picture over time.
Two major pillars of authentic storytelling are to cater to platform-specific content creation and mobile-first design. We understand that each platform has its own DNA, and each platform has a separate device it’s suited for. LinkedIn is more likely to be used on a desktop, and Reels on a phone – this can change the optimisation necessary.
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Micro animations and motion graphics
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Live animated lower thirds
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Animated brand mascots
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Explainer Videos
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Interactive Videos
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Brand Origin Stories
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Character Driven Testimonials
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Process Videos