Social media is the place to be. And it has been for some time…
It’s become an essential piece in the marketing puzzle and helped businesses build up bigger followings than most magazines or TV channels ever could.
Of the top 20 most popular websites on the internet, six of them are social media sites. These days, it’s where brands are built, products are launched, and content needs to hit hard or be lost in the scroll.
Whether it’s Instagram Reels, TikTok, YouTube, or even LinkedIn, animation, especially short-form animation, can be the secret weapon brands use to stop thumbs and start conversations.
We help you do just that with custom animations made to shine in the spotlight.
Why Animation Works on Social
Social media is noisy. Everyone’s posting. Everyone’s promoting.
So how do you stand out? By being bold with eye-catching animations focused on short, sharp bursts of content. This is what grabs people’s attention as they scroll through their feed.
And, here are some of our key tips:
- Grab attention in the first 3 seconds.
- Tell your story with 0 fluff.
- Reuse your content.
The human brain finds it much easier to compute visuals than text, so a video is processed more effortlessly (and in less time) than any other form. This also luckily means, audiences are more likely to engage with a social media animation than they would with a static image or text update.
Plus, anyone can post up an image or a few lines of text, but very few can post a high-quality piece of animated video.
Platform Perfect
Different platforms need different vibes and we’re all about making the right content for the right crowd:
- Instagram Reels, YouTube Shorts & TikTok: Short, stylish, and scroll-stopping
- YouTube: Great for teasers, how tos, and product features
- LinkedIn: Perfect for polished brand storytelling and B2B content (now with improved video features)
Additionally, 69% of users view videos with sound off in public places and 25% watch with sound off in private places and 80% of consumers are more likely to watch an entire video when captions are available. So close captioning and adding visible captions to your video is important in retaining viewership.
And, with the visuals doing the heavy lifting, animation for social media is your best friend.
Vita Coco
Vita Coco wanted something fresh, fun and full of flavour for their social channels. We delivered a vibrant 2D animation packed with personality designed to catch eyes (and maybe spark thirst) on Instagram Reels and TikTok.
Superdrug
No cameras or product shots here. Just high-end, all CGI beauty. We created a sleek cosmetics ad for Superdrug that looked as good as it performed, delivering stunning product visuals across Reels, YouTube Shorts and TikTok. A glossy finish without the on-set stress.
Absolut Vodka
Christmas drinks? Great. Wandering home in the dark? Not so much. Absolut asked us to create an energetic animation that promoted safer ways to get home during the festive season.
The campaign hit Instagram and TikTok with a splash as something smart, stylish, and socially responsible.
Statistics From Absolute Social Media Campaign
Gordon Ramsay Restaurants
What looks like a giant digital billboard takeover… but isn’t? This fun FOOH animation for Gordon Ramsay Restaurants might have been fake but it inspired turned heads and real reactions. Posted across TikTok and Reels, it brought bold branding and a clever twist together for maximum buzz.
Get More From What You’ve Got
Already have a brand video? Tailor your content for new platforms, you don’t need to keep it only on your website. Cut it down, caption it up, and rework the aspect ration and boom it’s a social media-ready snippet that matches a new platform and audience.
A short bite from the full video can give people a flavour and entice them to find out more and watch the full video, when ordinarily, these people may have passed over a longer video.
Let’s Bring Your Brand to Life on Social
If you’re ready to turn your scroll-past moments into likes, shares, clicks (and maybe even a few “wait, what was that?!”s), we’re ready to animate it.
Get started with a totally bespoke animation built for social first impact. Either way, we’ll make sure your video doesn’t just look good; it performs.
Book in a free 30-minute consultation or get in touch via +44 (0) 207 2886 319 and let’s make something scroll-stopping.
Get the most out of your online marketing
Whether you’re looking to repurpose content or create something completely new, animated social media content is proven to work. Think social media videos could help your business? Take a look at some of our work below and get in touch.
