Corporate videos help corporate clients (like those in banking, insurance, accounting and legal services) engage individually with employees, customers and other businesses.

The main difference between corporate videos and more conventional video advertising is its audience. While broadcast advertising, such as a TV commercial, puts a business message in front of a general audience, corporate video is much more specific. It can be used to introduce new employees to ways of working, used as part of a training process. Or demonstrate how a product or service can work for a customer. It might help show the impact of a company’s corporate social responsibility or deliver an overview of annual financial results. If a message needs to be communicated across any part of a business, corporate video can help.

So corporate video is a flexible creature. But it’s also a very effective one. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. And according to a Forbes Insight report, 59% of senior corporate executives said that if both text and video are available on the same topic, they would prefer to watch a video. 42% of them went on to say that they made a business-related purchase after watching an online video.

The corporate world is full of reports, reviews, papers and jargon. Cutting through that noise with a slick, succinct video can do wonders for the bottom line. So far, we’ve helped brands and businesses like Coca Cola, 3SC, Wellers and the Business Continuity Institute use corporate video to their advantage. Take a look at a small selection of that work below and if you would like to find out more about what corporate video could do for your business, get in touch.

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