An animated tv advert is a form of video that enables a company to advertise itself in a compelling memorable way.

As technology has improved and become faster and cheaper, more and more we are seeing a surge in the number of companies turning to animation. They can use it as a way to tell a comprehensive story to prospective customers. This is due to the many benefits it offers a company in terms of production & flexibility.

Animation can provide a much lower cost option compared to traditional advertising. Live action advert has to hire well-known actors or models. Animation can create bespoke characters that align with your brand. Animation is also able to work around production delays, allowing for changes in the later stages.

An animated tv advert also has the ability to achieve inconceivable things in real life. Adding to the memorable nature that makes advertising campaigns successful.

Animated tv adverts are generally fun to watch and help to create a higher viewer engagement than a traditional advert. It helps it to stand out and not fade into the background. The ability for the animation to also easily involve humour, keeps the viewer entertained. Additionally, it invites the sharing of that content & the potential for it to go viral. This bonus marketing potential is one that has been capitalized on by many companies. 

Conversely, choosing a style of animated tv advert that plays on the heartstrings of your audience is easily achievable within the scope of animation. By using common or current issues, this allows the animation to relate to peoples lives more. Animated Tv adverts can also appeal to a wider audience.

Using inspirational messages can help strengthen a brand and are often universal in their appeal. Tie that in with animation and you have a winning combination.

TV advertising enables a business to reach a far wider audience, leading to increased brand awareness. This, in turn, supplements other marketing activities such as social media. Campaigns that use TV and online in tandem are very powerful. They have the ability to convert customers across multiple channels simultaneously. By tapping into all the resources available at hand, a company using an animated tv advert can rebrand and reshape the content easily for different channels. This allows for increased reusability and variety all in one neatly packaged animated tv advert.

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