2D, or not 2D, that is the question... With so many new and innovative forms of animation production to choose from, it’s easy to disregard 2D animation as an outdated or ‘traditional’ approach. But, when it comes to choosing the right animation production for your next marketing project, 2D animation is definitely worth considering. Also, it’s affordable and can be created quicker than 3D animation.
With the rise in popularity of digital video content on the internet over the past 10 years, there is a great demand for a 2D animation agency to produce high quality digital content that doesn’t break the bank. If you’re working to a tight budget, 2D animation production is a good option to consider because it has a much lower cost than its 3D counterpart.
What about turnaround times? There are fewer steps in the 2D animation production process than other forms of animation, so in most cases it is quicker to produce. A 2D animation agency will work with clients to produce an overview of how the message and visuals will flow throughout the animation.
Walt Disney called 2D animation production “The Plausible Impossible” because it can create realistic movement from even the most abstract of sources. It may be a more traditional approach than many of the newer and flashier animation forms available, but it is still one of the most versatile formats for telling a story. It allows us to communicate emotions and ideas in a unique way that is easy for anyone to understand.
2D animation production is ideal for bringing any narrative to life; from corporate training presentations and simple ‘how to’ animations, to massive marketing campaigns and complex conceptual videos.
No matter what form it takes, 2D animation remains one of the most powerful creative tools we have. You can see our gallery below for examples of 2D animations we’ve created for our clients. If you would like to find out more about how 2D animation could help your business, get in touch for a free consultation!
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Check out some of our 2D animations
A few words from our clients...
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event to be displayed near Westminster. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future! Cheers!Emilian Cartis, PepsiCo
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Research Director, Coca-Cola Retailing Research Council, Eurasia & Africa
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster
Working with The Animation Guys was a positive experience from start to finish. They are professional, talented and easy to work. We couldn't be happier with the result!Hilary King, Marketing Manager, AKIXI
The Animation Guys were fabulous to work with on a recent animated project with a quick turnaround. They were tasked with creating a short video for a very important high level presentation, and had to work closely with senior experts and management in the acoustics industry. Their disciplined as well as highly creative approach meant they were able to work quickly, efficiently and remain constantly focused towards achieving the best possible outcome for the task at hand. Well done, great job!Alex Shaida , IOA Marketing
The Animation Guys are really great to work. I have worked with them on a number of different projects. They provide creative and effective animations. They are also friendly and fun but more importantly they never see problems only solutions.Alex Gulland, Contented Brands
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM