Would you rather read a detailed 20 page document or watch a snappy 60 second video? We can guess the answer.
As a motion graphics agency it’s unsurprising that motion graphics are becoming the preferred medium of choice for companies when communicating with staff, stakeholders and customers. Video is fun, engaging and more memorable than documents too. Viewers retain 95% of a message when watching it in a video, compared to just 10% when reading it in text.
When it comes to choosing the right animation style for a corporate video or sales message, motion graphics remain a popular choice. Motion graphics are often referred to as animated graphic design. They are a unique animation channel that create the illusion of movement in some form, usually accompanied by music or a voiceover.
The way we consume messages continues to change as technology evolves, and animation styles are becoming more innovative and exciting all the time. These days, almost half of consumers would rather watch a video than read the same information in a traditional text format. Companies are becoming wise to this trend and responding in turn, with great success!
Animated video is the preferred communication style for brands who want to engage with their audience. In fact, 93% of digital marketers say that using video as a Marketing tool has won them new customers. More than half of users engaged with a brand after watching one of their videos on social media.
Motion graphics are simple to create and are very versatile, so they’re a great option to include within your video marketing strategy. Their versatility lends itself to creating elegant professional videos or more quirky, abstract pieces. With motion graphics you can convey almost any idea, educate your audience, share a serious message or simply have a bit of fun.
Motion graphics have a long life cycle (they age well!) and can even work well alongside other styles within a single animated video. They can be combined with live-action video to help strengthen a message, or add some interest as a visual accompaniment. They are also a fantastic format for sharing complex data and stats, making information more digestible and memorable to viewers. The only limit to your use of motion graphics is your imagination (or your marketing budget!)
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A few words from our clients...
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future!Emilian Dan Cartis, PepsiCo
Exceptional work and a fantastic team, The Animation Guys were a joy to collaborate with. They provided us a title sequence and related graphics for our Children's TV show which has quickly become iconic. They understood our vision and worked collaboratively with our team to create a product that we were thrilled with. We can't want to work with them again and you shouldn't hesitate to book them!Faraz Osman, Gold Wala
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM
Brilliantly creative, agile, very accommodating and excellent value. I look forward to working with these guys again soon.Rosie Brierley, Suntory
The Animation Guys are an absolute joy to work with! An extremely creative and accommodating team with great attention to detail in their work, which ultimately leads to a fantastic final end product. It doesn't hurt that they are also an incredibly friendly and down-to-earth bunch of people, making the process that much smoother. They will definitely be top of our list for any future animation projects and would gladly recommend to anyone!”Dominic Scott, ASUS
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Coca-Cola Retailing Research Council, Eurasia & Africa
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster