Would you rather read a detailed 20 page document or watch a snappy 60 second video? We can guess the answer.

As a motion graphics agency it’s unsurprising that motion graphics are becoming the preferred medium of choice for companies when communicating with staff, stakeholders and customers. Video is fun, engaging and more memorable than documents too. Viewers retain 95% of a message when watching it in a video, compared to just 10% when reading it in text.

When it comes to choosing the right animation style for a corporate video or sales message, motion graphics remain a popular choice. Motion graphics are often referred to as animated graphic design. They are a unique animation channel that create the illusion of movement in some form, usually accompanied by music or a voiceover.

The way we consume messages continues to change as technology evolves, and animation styles are becoming more innovative and exciting all the time. These days, almost half of consumers would rather watch a video than read the same information in a traditional text format. Companies are becoming wise to this trend and responding in turn, with great success!

Animated video is the preferred communication style for brands who want to engage with their audience. In fact, 93% of digital marketers say that using video as a Marketing tool has won them new customers. More than half of users engaged with a brand after watching one of their videos on social media.  

Motion graphics are simple to create and are very versatile, so they’re a great option to include within your video marketing strategy. Their versatility lends itself to creating elegant professional videos or more quirky, abstract pieces. With motion graphics you can convey almost any idea, educate your audience, share a serious message or simply have a bit of fun.

Motion graphics have a long life cycle (they age well!) and can even work well alongside other styles within a single animated video. They can be combined with live-action video to help strengthen a message, or add some interest as a visual accompaniment. They are also a fantastic format for sharing complex data and stats, making information more digestible and memorable to viewers. The only limit to your use of motion graphics is your imagination (or your marketing budget!)

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