The Brief


We worked with More In Common, a company that uses research to strengthen democratic societies by countering division and polarization, to produce an animated political explainer video about the Perception Gap in US politics.

Our Response


We recently had the opportunity to create an animated political explainer video for More In Common, a nonprofit organization, on the topic of the Perception Gap. This phenomenon refers to the false beliefs that people hold about the views and values of their political opponents, leading to increased polarization and conflict. Our political explainer animation aimed to illustrate the concept of the Perception Gap and its impact on democracy, and encourage individuals to bridge the gap by seeking out a wider range of news sources, and engaging with people who hold different views. The videos produced on a short timeline are informative, engaging, all whilst promoting understanding of the Perception Gap. Take a peek below at some behind-the-scenes breakdowns from the animated political explainer video we created.

Style Development


Visualising Politics


Behind The Scenes


What our client Said


“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital

Social Snippets


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