A 30-second animation for mutual life and pensions company Royal London, highlighting its Over 50s life cover.

The Brief


We were approached by London-based radio advertising agency Radio Ville to produce a new animated TV commercial for their client, Royal London. The agency came to us with a complete script but needed to bring it to life visually.

Our Response


Founded in 1861, Royal London’s advertising often plays on their Britishness and longstanding heritage. With a Victorian theme already in place, we were tasked with creating an aesthetic that would have the charm of an old Victorian puppet theatre.

TV Commercial for Royal London
TV Commercial for Royal London

Working in collaboration with Radio Ville, we started building out a visual environment that combined depth, visual interest and animation potential while being closely aligned with Royal London’s brand.

Once the environment was defined, we started storyboarding, drawing out the assets and animating the finished 30-second commercial.

TV Commercial for Royal London

Project stills


The Result


The commercial aired on over 100 TV stations, with seven executions delivered for different regions of the UK.

What our client Said


Example copy to go here.

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