The Brief

A charity animation awareness campaign developed in partnership with independent creative agency ArthurLondon, created to bring greater awareness to the impacts of the Donkey Skin Trade on the communities and individuals that rely on them. The story led, emotive film is the flagship piece of Arthurs ‘Stop the Slaughter. End the Donkey Skin Trade’ campaign.

Our Response

The new Charity animation awareness campaign developed in partnership with independent creative agency ArthurLondon, has been launched to bring greater awareness to the impacts of this trade on the communities and individuals that rely on them. It forms part of The Donkey Sanctuary’s ‘Stop the Slaughter: End the Donkey Skin Trade campaign’. The film follows the story of a young Ethiopian girl whose working donkey is stolen in the night by skin traders to be slaughtered for it’s skin. Check out some intricate breakdowns below showing where the project began and some content that maybe didn’t make the cut of the final film.

Style Development

Sketching Environments

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital

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