A 3D animated promotional video for the Knowledge Transfer Network’s new product: The Innovation Canvas.

The Brief

As Innovate UK’s network partner, KTN provides innovation networking for businesses in line with its mission to drive growth in the UK. We were asked to create a promotional video to capture the attention of businesses looking to improve their innovation capabilities. The video would act as an entry point to prompt people to find out more. Therefore more emphasis was placed on captivating visuals; portraying the core concept of innovation and it’s challenges, rather than the specifics of the product and how it works.

Our Response

We worked with KTN to write a script that introduces the audience to the challenges of innovation. It focussed around a series of carefully chosen adjectives that we felt best contextualised the process.

Animated Corporate Video

We then used these terms as focus points to design each scene in the storyboard. We drew inspiration from the Innovation Canvas’ colour palette to create a world of bold pinball-esque systems. We constructed the narrative to reflect how the process of innovation progresses from chaos to order. Starting with hectic, complex scenes and ending with clean and minimal.

We finished the project by adding a slick, high-impact soundtrack, to help carry the motivational tone of the video.

The Result

What our client Said

“The Animation Guys were perfect for the animation we required. Their ideas for the somewhat open and abstract brief were creative and engaging. The final animation is high quality and was delivered in a rapid timescale. I’d recommend the friendly and professional team to anyone looking for an animation that really stands out from the rest.”

Jake Larsson – KTN

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