An animated awareness and explainer video for an annual creative event held by global media platform, The Drum.

The Brief


The Drum is a global media platform and Europe’s #1 marketing news website. Every year, they hold an event called Do It Day which brings together marketers and creatives to support brands and charities by creating social good campaigns. Due to the many layers of the event, The Drum approached us to help them promote Do It Day and explain how the event works as simply as possible.

Our Response


Do It Day’s primary audience are people in the creative, marketing and tech industries, so it was important our animation appealed to creative minds.

Working with a script that outlined the event’s concept, we came up with a loose, hand drawn aesthetic that featured minion-like characters, which we dubbed ‘Druminions’.

These fun, energetic characters were designed to match the visual language to the friendly verbal language in the script. The illustrations and environments were sketched up by our creative director then handed over to our talented team of animators to bring the 90-second animation to life.

The illustrations and environments were sketched up by our creative director then handed over to our talented team of animators to bring the 90-second animation to life.

Project stills


The Result


The animation was used to promote Do It Day events in London, New York and Singapore. The characters and illustrated assets we created were used to brand the events and produce a wide range of advertising materials. In addition, ten short animated adaptations were created for The Drum’s social media channels.

What our client Said


We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.

Talloulah Matthews – THE DRUM

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