This is an excerpt from our new e-book:

“The Animation Video Workbook”

Jane E-Book

This chapter contains information on where your video will live.

Click here for Chapter 01


Video is such a multifaceted content type that it can be repurposed for many types of environments.

Knowing how you intend to use your video can potentially play a key part in how it will look.

Thinking ahead to the finished video is key at this early stage.

This will help to increase the ROI of your video and the reusability of this highly versatile medium.

“Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service” 

– Wyzowl, 2018


Using a video on your landing page or anywhere on your website provides a passive engagement medium that helps visitors experience your message with little effort.

Using a video on your landing page can increase conversions by 80%


The average business email can receive anywhere from 1 to over 100 emails per day.

Anything that can make you stand out from the crowd is a big plus.

Using a video at the end of the sales process can help close a late-stage prospect.

It can also help to get more click-throughs to your website when your sales team are connecting with potential clients.

Video can help you get higher response rates on all platforms.


This can be using a video if you are hosting an event to explain or educate a large varied body of people, used in combination with your slides and presentation script.

However, another use for videos at events is to document the event and sum it all up into a concise piece of content.

Having this easily digestible piece of content can help to enlarge your audience past the walls of the eventing space.


Video Ad spending is predicted to reach $20 billion by 2020, which means more and more companies are investing in video advertising online.

Using video means people are spending 5 times longer engaging with your ad compared to static content.

“Content is King” 

– Bill Gates


Every single year for the last 5-10 years has shown explosive growth in social media use.

Recently however that explosion of growth has been seen more acutely in a video being used on these social media platforms.

On Twitter, a video tweet is 6 times more likely to be retweeted than a photo tweet.


Video emails stand out from the other communications in your overflowing inbox.

Remember when the teacher used to put on a film in class?

It’s that same effect.

It can hook viewers and helps to speed up engagement with them.

A video not only helps you save time in writing out lots of information, it, more importantly, saves the receiver time when they have hundreds of other emails they need to answer.

If you enjoyed the second chapter of our new Animation Video Workbook why not click below to download the entire thing?

If not, feel free to wait until Chapter 3, where we will be talking about the importance of knowing your audience!