TV vs Online Animated Advertising – Has The Internet Taken Over?

With over 90% of UK adults using the internet on a daily basis, it makes sense to utilise it as a platform for promoting your animated adverts. So it’s no surprise that most companies now use this as a tool for spreading their adverts across the globe. People spend an average of just under seven hours a day online, while only two hours watching TV. On top of that, when watching TV, 85% of people tend to be “double screening”, i.e. browsing the web as they watch their favourite shows.

This would appear to be a damning report for the fate of TV advertising. However, when it comes to advertising on these platforms, TV adverts are generally deemed far more trustworthy by viewers. But there are definitely benefits for both platforms…

Animated Internet Advertising Benefits:

• Your campaigns can be highly targeted. Advertising online allows you to target people based on their age, gender, location and even interests… Whether you think it’s awesome or pretty creepy that the internet has access to this data, it’s a great tool to have in your marketing arsenal. Deliver your product to who you want, where you want, when you want.
• The world is your (animated advertising) oyster. With internet video ads comes a literal global reach. From Tottenham to Tibet, you can make sure that your ad lands just about anywhere. (Although, maybe not literally in Tibet, given the internet restrictions…) This makes introducing your brand to new international markets a whole lot easier.
• Track progress accurately. Modern marketing channels come with a range of statistics and analysis that lets you assess exactly how it’s getting on. If you were to use your animation as a form of social media advertising – for example – you would have the benefit of seeing exactly how it is performing.

Animated TV Advertising Benefits:

• As previously mentioned, TV advertising is considered to be more trustworthy. Perhaps it is because people prefer more traditional advertising methods. Perhaps it’s because a lack of understanding has left a lingering element of fear around the internet, like those who still believe in witchcraft because of lingering bad luck. Whatever the reason, your animated advert is more likely to stick if delivered through a TV screen. 
• You are expanding beyond your usual audience. TV video advertising doesn’t allow you to hone in on one particular audience. However, this has the benefit of displaying to a wider audience, unearthing potential interest from customers that lie outside your typical target market.
• Expand your brand’s reputation. It’s no secret that TV advertising isn’t cheap. This brings with it an element of authority and recognition. The affordability of online video advertising brings with it a fair amount of competition from lesser known companies. Advertising on TV is the best means of driving home what viewers already know about you. Letting them know that you’ve hit the big time.