With more and more people looking for innovative and effective ways to explain their product or service we wanted to focus on animated demo video benefits and how they can be used to your advantage.

Want to harness the power of an animated demo video? Here’s how!

What is an animated demo video?

If you have a product or service that you’re keen to showcase, video marketing is by far the most effective way to do this. But there are many types of video out there. An animated demo video uses animation to demonstrate the key selling points of a particular product. It usually incorporates an explanation of how the product works and who it can benefit.

If you’re looking for an affordable and effective video style, an animated demo video is definitely worth considering. Unlike real-life videos, which require the hire of a studio and actors, animation requires little more than talent and experience. With an animated demo video, you can bring absolutely any vision to life. From conceptual videos to hard-hitting explainer videos, anything is possible!

Animated Demo Video Example

In the below example we worked with Dr Foster on an augmented reality animation. Dr Foster works with healthcare organisations to make faster and more effective decisions on the quality and value of connected healthcare provision. They achieve this by using data and turning it into insights and then using those insights to better inform decision making.

Watch their animated demo video below and see for yourself how clear and easy the power of animation allows their message to be conveyed.

How are they created?

Animation styles

So, you’ve decided to create an animated demo video. Now, you’ll need to choose an animation art style. The main animation styles to choose from include 2D, 3D, Isometric design and Motion Graphics. Each have their pros and cons, so it’s important to understand what each style is and then decide on the best one for your animated demo video.

Your audience

Before you begin storyboarding your animated demo video, think about the audience you’re trying to reach. What are their needs, attitudes and mindsets? How does your product appeal to those and what problems does it solve? Your video will need to explain this, quickly and succinctly in order to hold their attention.


Once you understand what your audience wants, you can begin designing your storyboard. This is a sequence of pictures with accompanying descriptions and text that tells the story of how your animated demo video will flow. The power of an animated demo video lies in how well you tell your story to your audience. Flashy graphics and gimmicks may grab attention but your video should evoke deep engagement, not fleeting interest!


This is where experience really shines. A powerful animated demo video will be produced to a high quality. It should be built specifically for the channels you’re planning to showcase it on, whether that be your website, email, social media or somewhere physical like within a presentation or on a large screen. Your video should flow seamlessly and look beautiful, backed up by a strong storyline and script. It’s true that anyone can create a video, but not everyone can do it well.

What are the animated demo video benefits?

Above all else, it should be relatable. There’s no point pitching a really trendy, fluffy, silly video if you’re marketing a serious product to big budget clients. Likewise, you don’t want to bore your audience if they’re looking for something really fresh and exciting! The key to success for your video is that it grabs your audience and leaves them nodding in agreement by the end. It shouldn’t be too long but needs to include enough information for your viewer to know what the product is, how it works and why they need it. Even if your demo video is aimed at internal staff or stakeholders, the same rules apply!

At The Animation Guys, we’ve worked with a variety of companies to create animated demo videos that are targeted at very different audiences. We apply various animation styles, design formats and storylines that appeal to each audience – everything is designed bespoke to each customer. This is key to our success. 

If you have a particular objective or challenge to solve, get in touch! We’d love to hear more about it and suggest ways in which we can help you achieve your goals through the power of animation. Visit our portfolio to take a look at some of our previous projects.