Digital out of home advertising is having a major moment right now and as the technology gets more advanced so will the amount of people leveraging it. Out of home advertising is a great way to get your brand noticed in the right location, with the ideal target market, in the real world. This blog details exactly what digital out of home advertising is, why it is so useful for your brand and exactly how The Animation Guys can help you achieve your out of home advertising dreams.
First up, what do we mean by out of home advertising?
Well, it covers any advertising that people interact with outside their home. Obvious, right?
Think massive billboards in city centres, posters slapped on the side of buses and everything in between. Times Square and Piccadilly Circus for example are some of the most famous out of home advertising locations. The Animation Guys have not made it across the Atlantic just yet. but we have had some of our awesome animations shown at Piccadilly Circus. (Not to brag of course.)
Previously traditional out of home advertising was plain and more simple static images. But it’s 2023 and we have moved far beyond that. Nowadays to make your ad campaign really stand out in the sea of adverts fighting to be noticed you have to really get creative. That’s where we come in. We can make digital out of home ads for your business really come to life and make sure people sit up and take notice.
“But how would my brand benefit from using animation in our next out of home advertising campaign?” I hear you ask.
Well there are quite a few reasons…
Grabs Attention
Advertising campaigns are all about the visuals. Therefore, animations that can make them more engaging and dynamic will mean a whole lot more eyeballs on your advertising campaign. Not only this but in the world of TikTok, and short form content, people expect to see more creative and engaging content at all times, even on the side of a bus shelter. Gone are the days when you could just have a simple billboard with a nice picture. People are looking for something shiny and new and animation does just that. It pushes the boundaries of traditional advertising through elements such as 3D animation billboards – which have been dominating the landscape in recent years.
Tells a story
Animation can tell a story like no one else. It can whisk an audience away on an emotional journey and convey your brand’s message in a way that sticks. Whether it’s a colorful 2D character, an intricate 3D sequence, or an emotive animated story unfolding before people’s eyes, animation creates an immersive experience that captivates viewers and keeps them hooked.
Adaptable and versatile
The awesome thing about animation in digital out of home advertising is that the creative possibilities are endless. With it, you can conjure up animated characters that bring your brand to life, easily convey complex ideas, and inject some personality into your brand. It can also be adapted depending on each location and audience you want to target with your campaign, giving you ultimate versatility.
Seamlessly integrates with your brand
Animation grants you complete control over your brand’s visual identity and messaging. Every pixel can be a canvas for your brand colors, logo, and aesthetic. Animation seamlessly weaves these elements into your content, giving a consistent and cohesive brand experience to the public. This level of customisation and personalisation allows your digital out of home advertising to embody your brand in every frame.
Putting the Oh (Yeah) into OOH animation.
We have worked with many clients on OOH advertising campaigns and helped bring their brands to life all over London. A recent project of ours was working with Parkinson’s UK on their Me, My Brain & I campaign. We used particle animation to visualise the impact of the disease on the brain and created an engaging and impactful campaign which was projected onto the famous screens at Piccadilly Circus for Londoners to see.
We also have worked with the charity Computer Aid where we created animated ads on the London Underground explaining what they do in three easy steps with their bright and eye-catching branding to show busy commuters.
Speaking of the London Underground, we also created digital OOH animations for the Business Design Centre in Angel, Islington (the place we call home) replicating the posters found on the tube. We created a set of seven animated films to adorn their walls showcasing the building’s rich history.
So as you can see we have had a bit of practice in the OOH advertising game and can’t wait to see where our next OOH project takes us.
In a nutshell animation is the secret spice you need to make your out of home advertising stand out from the crowd and capture the attention of an audience whether on their commute to work, out in the city streets or anywhere else for that matter.
Whatever type of animated out of home advertising you require, The Animation Guys have got you. We make creative and awe inspiring campaigns to give your digital out of home advertising that va va voom.
If you would like help with animating your next campaign then get in touch with us here, or give us a call on +44 (0) 207 2886 319. We can give your out of home advertising the perfect mix of creative storytelling and engaging visuals that are sure to get you noticed.
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