For businesses with a complex proposition or a new product offering that people aren’t yet familiar with, feature promos are essential. They turn complicated instructions into clear ones and elaborate information into something that’s easy to digest.

Few people are willing to trawl through a step-by-step guide that stretches to a thousand words. But most are happy to watch a two minute video that contains all the same information…if not more. In fact, according to a report by Brainshark, the amount of information retained in one minute of online video is equal to around 1.8 million written words.

Feature Promos are a broad form. They can show people how to navigate through a website or registration process. Or demonstrate all the features of a new piece of technology. They can even be used to train up an entire workforce. A report by Insivia claimed viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The moral of the story? If you want your instructions to be remembered, feature promos can help.

The addition of animation and motion graphics is what makes a feature promo really shine. It can depict abstract concepts that live action might struggle with, distil information into dynamic infographics, and closely align visuals with a brand’s identity to make communications more cohesive. It’s also an antidote to the low-quality screen capture feature promos that exist so freely on the internet.

See below for examples of the feature promo we’ve made for our clients. If you would like to find out more about how feature promos could help your business, get in touch.

Want your project to walk the walk?Let’s talk the talk.

Get in Touch

Check out our Feature Promos

A few words from our clients...