Liquid Animation: What It Is, How It Works And Why You Should Use It

Now, we’re not talking about dramatic waves splashing up behind the Little Mermaid as she reaches her magnificent crescendo (iconic scene by the way). No, this is a hyper realistic form of 3D animation that mimics real-life movements. It could depict anything from a spouting water fountain to liquid magma tumbling down a hillside to an indescribable other-worldly goo intent on taking over the universe. Any liquid movement you can muster up in your imagination can become a reality.

But how exactly does it work…

This is where your particles get involved. Particle animation is a big element of 3D liquid animation. The latter is essentially a version of the former with a glossy, realistic layer over the top to add to the effect. Begin with your particles and how they are going to move – liquid from a hosepipe is more inclined to fire from the emitter at high speed, whereas tumbling magma will more likely make its way at a more gradual, albeit absolutely terrifying, pace.

This can be adjusted with infinite precision by changing up the physics involved. We look into everything that could have an effect – gravity, friction, wind resistance – with the expert judgement of a veteran sniper. Then we adjust to make sure that the movements are just right.

Here is where the final layer gets put on – the stage that turns it from a collection of particles into one, seamless body of liquid mass. Throw in a few artistic touches in the form of light, shadow and texture and VOILA! You’ve got yourself a beautiful piece of 3D liquid animation.

A Snazzy Logo Animation

Let morphing animation and liquid animation join forces to create a clip that gives more life to your logo, product or brand mascot. For example, you could transform a campaign’s theme into the product itself, like this social media project we completed for Belgian beer brand, Leffe.

Add Something Extra To Live Action Footage

The kinetic visuals and infectious energy of your animation bring an extra level of panache to your live action footage. By merging the real and fictional worlds using 3D liquid animation, you bring an extra level of relatability and accessibility to your brand.