If you’ve made it this far, you will be aware of the value animation can have in your business, and the way that an animation agency can be used as part of your marketing strategy to guide your audience and give them a clearer sense of your vision, service, and brand messaging.

The next step comes in understanding what exactly animation can do for different marketing strategies, and how best to approach the integration of animation into your current content, regardless of your industry. This is where our animation video FAQs can help.

Of course, when starting your animation journey, a number of questions may arise. From the obvious “how much is it going to cost” to more intricate questions such as the difference between 2D/3D and the best animation style to fit your brand.

Below, we have compiled a list of 10 of the top animation video FAQs that are bound to come up during a project. They deal with what we do, how we work, and why animation is so valuable.

1. How long does it take to make an animation video?

How long is a piece of string? Of course, this witty response doesn’t help anyone, but we can provide some clarity. Timescales are difficult to pinpoint exactly, but using our tried and tested animation process we are able to create a detailed brief based on the style and running length of your animation, allowing us to estimate the project’s length much more effectively. As an initial guide, we would expect a 60-second animation to take 6-8 weeks from kick-off to delivery.

At The Animation Guys, we work closely with your team from the start of the project through to completion, providing clear milestones throughout so that you know exactly what stage your project is at and what is coming next. To learn more, have a read through our process and learn more about each milestone and what to expect.

Software Animation

2. How much information do I need to provide?

We have worked with a multitude of clients in different sectors, some with very detailed briefs and specific ideas – and others with only a general outline. Whether you know exactly what you want and have all the documents to back it up. Or are simply exploring the concept of animation as a valuable resource to add to your content arsenal, we are here to guide you at every step of the way. Highlighting what information we need and when.

Regardless of how much information you have at the start of the project, our team is there to guide it through its journey. We will bring your vision to life, resulting in an engaging & effective piece of content.

3. What information is useful for me to provide?

At the start of the project, the first things we need to know to make your animation right for you is; who your target audience?, what message are you trying to convey?, and where is your video going to live? Another place to start with any marketing drive or campaign, video, social media content or otherwise, is with an end goal that invites action for the audience. What do we want them to do after watching this video? – and so by telling us what your end goal is, we can help you on your journey there every step of the way.

4. What results can I expect and when?

The results you see will depend on the call to action of your animation and what it is designed to do. However, we can say with confidence that animation is renowned for creating a spike in audience interaction, click-throughs, views, and shares on social media sites. Particularly when the animation is concise, easy to follow and clear in its intentions.

When this is combined with additional supporting media optimized for different platforms, and filtered into other content forms for the audience, the reach of an animation can be far and wide. Making it all the more effective.

3D Character Animation Graphics

5. What happens if I make too many changes?

At The Animation Guys, we have a clear and precise process that allows for multiple points at every stage where you are able to feedback. We also make it clear at every stage what you need to feedback on so that there is no confusion. As experts in our field, we are used to extracting and refining exactly what is needed for your animation, so when it’s time for feedback there are no surprises. We collaborate with our clients from the outset, always working in unison to reach the end goal for the audience.

The Animation Guys Are Open

6. How much input can I have?

Ask any of our previous clients – we LOVE working closely with you to bring your vision to life so it is uniquely you! We have clear steps where you have direct feedback and input at each stage but this is a collaborative process between us all. Whether you jump on a zoom call with us, visit us in the office (when restrictions allow) or meet us externally for a coffee, we’re always open to hearing your thoughts and working together to make your animation the best it can be.

7. What happens if I don’t like it?

Our animation process has been created so that at every step of the way you have a chance to provide input, so there are no surprises and you can sign off each stage before moving forward. This way if you have any concerns or issues they can be identified early and worked on together. We also do a lot of groundwork before the pen even touches paper so that we know exactly how best to convey your message to your audience.

8. Can I add music?

Absolutely! We find that the correct piece of music really brings a piece together in the final moments, lifts the mood, and sets the tone for the audience. We have a large library of tracks in all genres and moods to fit your needs and will work together to find one that suits your animation and brand perfectly.

Animated Brand Explainer Video

9. What are the pros and cons of 2D and 3D?

There is a range of differences between using 2D and 3D animation, not least the difference in cost and the time your animation will take to complete. There are a myriad of factors that together we would consider in the consultation stage and you can read more about the difference in animation styles on our service pages.

10. Which is more suitable for my project – 2D or 3D?

This is something that will depend on your project and that all-important end goal. Through discussions with our team, we can dig into the how and why of your future video and help consult on which direction would be best. Each project is unique and what might work well in 2D for one project, might be even more effective in 3D for another. We are here to help, whatever your project may be.

So there we have it! Ten animation video FAQs answered right here. If there are any other animation video FAQs that you might have around working with animation, don’t hesitate to get in touch with us today or call us on +44 (0) 207 2886 319. We’re happy to help and can’t wait to hear about your project!