Augmented Reality (AR) is blurring the lines of reality. Whilst virtual reality builds a world in which we fully immerse ourselves, augmented reality places objects or images in our own world, enhancing our version of reality and creating an interactive experience of a real-world environment.
By using technology to overlay digital information onto a live camera feed, augmented reality can make digital content look and feel like part of the physical world. Let’s be honest – that’s pretty awesome!
Augmented reality animation is a rapidly growing area of technology that creates a unique digital experience for the user to blend the best of the physical and virtual worlds. This in turn allows your video or product to stand out from the crowd.
When used effectively, this animated content can have a significant impact on the viewer. Incorporating an element of animation into a video can visually enhance and simplify the message conveyed, connecting to the audience more effectively and creating a unique user experience.
How Is Augmented Reality Used?
If you, like many others, have the question, what is augmented reality? Well, it’s only one of the most highly-anticipated trends of 2022!
In the real world one of the most mainstream examples of augmented reality is Pokémon Go, a mobile game that in 2016 sent millions of players wandering the streets in search of virtual creatures (Pokémon)! Players would travel around observing the world through the camera on their phone with the goal of finding Pokémon sporadically placed around using augmented reality. Through the game, players can merge the physical world with the virtual world to immerse themselves in a more diverse environment, enhancing the overall gaming experience.
The United States Army is also making use of augmented reality to give soldiers improved situational awareness through a technology called “Tactical Augmented Reality”. This involves an eyepiece that helps soldiers locate both their positions as well as the positions of others. The goal is that this will one day replace night-vision goggles and hand-held GPS systems. We’re talking real-life Call of Duty here people!
Augmented Reality – Is It The Future?
Immerse Yourself
Augmented reality animation brings an extra element of creativity to and enhances the captivation of videos.
This can be beneficial when used for the likes of live video streaming and advertising campaigns. These animated technologies are now reaching commercial spaces to make animation goods, presentations and advertising materials more enticing and therefore more successful. Expect to see this platform become a massive deal very soon…
Multi-Purpose
Augmented reality can also be used by healthcare professionals to help with the likes of stroke patient rehabilitation. Due to the interactive nature of augmented reality, it allows patients to perform repetitive exercises in an enjoyable and safe way that reduces fatigue associated with intense physical activity.
AR can have a significant influence on upper and lower limb function, and could offer options for increasing treatment intensity and promoting motor recovery after a stroke.
Cross Platform
Augmented reality is a multi-platform content that uses device-agnostic technology which means it can be used with iOS, Android, and Windows through a smartphone or computer. This in turn makes it accessible to a wide breadth of users.
As augmented technology is becoming more integrated, it is being utilised more in modern business to enhance training and improve employee skills at a faster rate. This can reduce costs as training will be more intuitive and therefore less errors are made once employees begin their role. The technology can also save money on travel costs, equipment costs, space hire and anything else that is normally required for training.
Where Do We Come In?
As an animation studio, we pride ourselves on keeping in step with the latest trends. And augmented reality is no exception! We are here to turn whatever creative AR solution ideas you may have in mind into an augmented reality (sorry).
We create characters, graphics and microinteractions that are branded and attention-grabbing, giving your company a more significant presence within the digital realm. Augmented reality animation gives your company another marketing branch on which to establish itself. Let’s be honest, that’s exactly why we are talking about it!
We previously worked with Dr Foster, a company that equips healthcare organisations to make better and faster decisions on the quality and value of connected healthcare provision. They asked us to create an animated demo video to highlight their new dashboard software created for healthcare organisations.
The video’s primary use would be at an upcoming event as an augmented reality component of a business card that would come straight out of the card. An augmented reality business card extends its reach past the real world using buttons or widgets to make your card so more than something that sits in somebody’s pocket.
To find out more about the project, and see the end result click here.
Interested in using Augmented Reality?
If you have any projects that you think would benefit from an element of augmented reality, maybe we can help? An AR addition can help to make a campaign more impactful, so why not get in touch to discuss your ideas and see how we might be able to bring your vision to life.
To get in touch, email our friendly team at wecanhelp@theanimationguys.com or give us a call on 0207 2886 319.
