Motion Graphics
Would you rather read a detailed 20 page document or watch a snappy 60 second video? We can guess the answer.
As a motion graphics agency it’s unsurprising that motion graphics are becoming the preferred medium of choice for companies when communicating with staff, stakeholders and customers. Video is fun, engaging and more memorable than documents too. Viewers retain 95% of a message when watching it in a video, compared to just 10% when reading it in text.
When it comes to choosing the right animation style for a corporate video or sales message, motion graphics remain a popular choice. Motion graphics are often referred to as animated graphic design. They are a unique animation channel that create the illusion of movement in some form, usually accompanied by music or a voiceover.
The way we consume messages continues to change as technology evolves, and animation styles are becoming more innovative and exciting all the time. These days, almost half of consumers would rather watch a video than read the same information in a traditional text format. Companies are becoming wise to this trend and responding in turn, with great success!
Animated video is the preferred communication style for brands who want to engage with their audience. In fact, 93% of digital marketers say that using video as a Marketing tool has won them new customers. More than half of users engaged with a brand after watching one of their videos on social media.
Motion graphics are simple to create and are very versatile, so they’re a great option to include within your video marketing strategy. Their versatility lends itself to creating elegant professional videos or more quirky, abstract pieces. With motion graphics you can convey almost any idea, educate your audience, share a serious message or simply have a bit of fun.
Motion graphics have a long life cycle (they age well!) and can even work well alongside other styles within a single animated video. They can be combined with live-action video to help strengthen a message, or add some interest as a visual accompaniment. They are also a fantastic format for sharing complex data and stats, making information more digestible and memorable to viewers. The only limit to your use of motion graphics is your imagination (or your marketing budget!)
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our Motion Graphics
A few words from our clients...
Animation Consulting
To date, The Animation Guys have created over 500+ animations and counting. Most of these projects have covered the end to end process of video production, from inception all the way through to launch. We believe that animated video should form a critical part of your marketing strategy. And, we are here to help you make the greatest use of your investment in animated video.
When you choose The Animation Guys for your animation consulting, your project will be in great hands! We will help, inform and support you at every stage of the video production process. This includes after sales care, ensuring that your video serves you in the best way for years to come.
As your animation consultant, we’ll discuss every aspect of your video with you, starting with where the video will be published and understanding the audience you’re trying to reach. We can show you examples of other work for inspiration and will share timescales and costs with you upfront. Finally, we can talk about wider plans for the video to be shared across your website and social media, to ensure maximum coverage and reach.
As a team, we’re able to consult across all steps of the video production pipeline directly with our clients. This is because pretty much every member of The Animation Guys team started life in the industry as an animator! Our in house team is uniquely qualified to consult on animation processes and techniques every step of the way.
Once your stunning animated video is complete, we’ll draw on our experience to advise on the best channels to share your video and make sure it reaches a wide audience. We’ll help you propel your video far further than just the landing page of your website. As an animation consultant we will also help you make sure that your video is measurable so you can see how it’s performing across all of your chosen marketing channels.
To learn more about animation consulting, get in touch now to see how we can help you use video to its greatest potential!
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our latest projects
A few words from our clients...
Charity Animation
Experts in Charity Animation
Animation videos for Charities are one of the most powerful marketing tools you can use to get your message across to your audience.
When it comes to creating your Charity Animation, there are loads of different animation styles and video formats to consider. And, here at The Animation Guys, we’ve worked with a variety of charities to create entirely bespoke animations, videos and graphics that create a lasting impression. To the right you’ll see an example of our latest Charity Animation; a simple but powerful 2D video that highlights the importance of treating animals with kindness. The video was created to improve awareness of animal cruelty that goes on in South African communities.
Why Do We Care So Much About Charities
We live and breathe video animation and working closely with charities we’re proud to help them achieve their meaningful missions and goals. Be it supporting movements, raising awareness of important issues or helping those in need, we relish the chance to develop a narrative using visual and engaging content to connect with key stakeholders.
Charity Animation With A Purpose
We believe that, while it’s great to design videos and graphics that look nice, the most important aspect of your Charity Animation is that it’s effective!
We already know that video is by far the most memorable marketing channel available (especially when compared to written comms). Using a clever mix of story line, script, design, animation style, voice over or music, you can create a Charity Animation that not only looks fantastic, but sends a strong message that your audience won’t forget.
Set The Tone
The biggest challenge when creating a meaningful Charity Animation is getting the tone of voice just right. Even the most serious or difficult subjects can be tackled with some thoughtful consideration of the tone. In our experience, simple , light but impactful usually works best.
We’ll work with you to make sure the tone of your animation is perfect for your audience.
Pick Your Target Audience
While you can create a video that appeals to everyone, sometimes it’s more effective to focus on one or two key audiences and create a Charity Animation with them in mind.
A good example is the 2D video we created for The Mix, a charity that supports young people under the age of 25. With a very wide range of ages and issues to cover, we decided to focus on just one case study. The video showcases the challenges of one individual and how The Mix helped him through the issues he was facing.
Choose An Animation Style
If you’re unsure about how to choose the right style for your charity animation, we can help!
We’ve done a lot of research into the Science behind how people process information and what this means when choosing the right animation style for your target audience. A Charity Animation is also an opportunity to showcase your brand to anyone who isn’t familiar with your cause. We can help you make sure your video or graphics do a great job of telling your story and introducing your brand.
Let’s Bring Your Charity Animation To Life
Drawing on our experience in Charity Animation and a wealth of expertise in videos and graphics, we’d love to help you showcase your Charity’s brand and get your message across. Let’s discuss your objectives and share some ideas about how to harness the power of animation!
Our charity blogs and case studies below
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Agency Support
We live to create wonderful stuff.
Here at The Animation Guys, we regularly collaborate with agencies across the world, offering all forms of animation, graphics and video production to their customers. We understand the importance of confidentiality, so offer a white label service that will help your company shine whilst we remain firmly in the background.
We help creative agencies deliver exceptional work, on time and to a high standard.
Our talented in-house team works across all forms of media and can transform any brief into a piece of content that will make a lasting impression on your audience.
Whether you want to outsource a small part of the animation production or the entire project, we can support any aspect of your project. Our approach is to integrate our services into your existing framework and become an extension of your team. Every project is bespoke, so we’ll tailor our approach to suit the needs of your agency and your clients.
We are a successful London based animation production company that works with clients of all sizes, across a global customer base. So, wherever you are in the world, we can support your project and timeframes – time zones mean nothing to us!
There is no one size fits all when it comes to providing a quote for your agency animation project. If you have something in mind, get in touch and we’ll work with you to bring your vision to life.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Our Latest Work
Charity Animation Awareness Campaign
Youth Charity Animation Video
3D Christmas Animation Video
OOH Advertising On London’s Biggest Stage
A few words from our clients...
2D Animation Agency
2D, or not 2D, that is the question...
With so many new and innovative forms of animation production to choose from, it’s easy to disregard 2D animation as an outdated or ‘traditional’ approach. But, when it comes to choosing the right animation production for your next marketing project, 2D animation is definitely worth considering. Also, it’s affordable and can be created quicker than 3D animation.
With the rise in popularity of digital video content on the internet over the past 10 years, there is a great demand for a 2D animation agency to produce high quality digital content that doesn’t break the bank. If you’re working to a tight budget, 2D animation production is a good option to consider because it has a much lower cost than its 3D counterpart.
What about turnaround times? There are fewer steps in the 2D animation production process than other forms of animation, so in most cases it is quicker to produce. A 2D animation agency will work with clients to produce an overview of how the message and visuals will flow throughout the animation.
Walt Disney called 2D animation production “The Plausible Impossible” because it can create realistic movement from even the most abstract of sources. It may be a more traditional approach than many of the newer and flashier animation forms available, but it is still one of the most versatile formats for telling a story. It allows us to communicate emotions and ideas in a unique way that is easy for anyone to understand.
2D animation production is ideal for bringing any narrative to life; from corporate training presentations and simple ‘how to’ animations, to massive marketing campaigns and complex conceptual videos.
No matter what form it takes, 2D animation remains one of the most powerful creative tools we have. You can see our gallery below for examples of 2D animations we’ve created for our clients. If you would like to find out more about how 2D animation could help your business, get in touch for a free consultation!
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out some of our 2D animations
A few words from our clients...
Infographic Video
If you need to share complex data in a digestible format, an infographic video is an ideal solution.
An infographic video can simplify complicated information by displaying them visually, either as a static image or as an engaging animation. They can cover any subject, from simple data representations to detailed analytics and statistical breakdowns. Using images, icons and illustrations to tell the story, information becomes easier to understand. Infographics are more digestible too; their visual format makes it simple for viewers to spot patterns and trends, without needing to sift through endless data sheets or lengthy presentations. Demand for infographics has increased dramatically over the past few years and they remain one of the most shareable content formats on social media.
Infographics are reasonably quick to produce, so they have lower production costs compared to many other forms of animation. This is because they use existing information, rather than creating new content from scratch. The information is collated from established sources, then designed into an image rich representation that is displayed on-screen.
As the digital landscape evolves, video is becoming one of the most popular and engaging storytelling platforms for marketers. Static image infographics are still effective, but audiences are proven to spend 88% more time on websites that have video content.
This is where animated infographic videos can work their magic…
By bringing your infographics to life with motion, you’ll enjoy better engagement from your audience. Your facts and figures will be more memorable too – viewers retain 95% of the information in a video compared to just 10% when reading it in text!
An animated infographic will bring your information to life. Much like other animated video formats, your story will flow through a series of carefully constructed scenes – and you can even add music and voiceover for extra wow factor.
You can use infographics to display a large variety of data. There are multiple versatile ways to achieve this such as maps, timelines or exploded views, just to name just a few. Animated infographics can support pretty much any project or goal, including product or service explanations, education, business development, recruitment, training, corporate videos or just pure entertainment!
See below for examples of animated infographics we’ve produced for our clients. If you would like to find out more about how animation could help your business, do get in touch.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our Infographics
A few words from our clients...
Fintech Animation
History Of Fintech
Over the last decade, fintech has entered the public eye like never before. From your ‘hot coral’ bank cards to making tax digital, it is hard to hide from the impact Fintech has had on daily life.
Fintech has changed the world. But just because we’re more aware of it now, does that mean it never existed before? Far from it!
To celebrate the growth of fintech we decided to look back and explore the ‘history of fintech’ and how it has evolved to what it is today. Rather than bore you with a downloadable PDF or slide deck we did what we do best and put it into a concise and easy to understand animated video! Enjoy.
Why Do We Care So Much About Fintech
Because for us, Fintech offers infinite potential. We believe we’ve only skimmed the surface of what it’s going to deliver to us all, personally and professionally. We are confident that video marketing is the best way to communicate this potential and launch new concepts and products to any audience.
Whether you want to create a conceptual video to help staff and stakeholders understand where you’re going as a Fintech business. Or, you need some cool animations to power your website, marketing campaign or social media strategy. We’ll utilise the perfect mix of graphics, design styles, motion and audio to get your message across.
Engage Your Audience
Traditionally many people have thought of finance as a dull subject, but we know how to prove them wrong. A video that is visually engaging, inspiring and captivating will capture the attention of even the most dubious audience!
Showcase Data Effectively
Showcasing data and numbers in an informative and engaging way is vital for fintech companies to convey their innovation and offers. Can you imagine trying to explain a personalised data algorithm to a client over PowerPoint or email?! Let the power of animation do the hard work for you.
An animated video is a great way to showcase data and key product benefits in a visual format that’s easy to understand. Visually fluid movement paired with a clear and digestible voiceover will make sure your fintech animation showcasing your product/service stands out from the crowd.
Bring Your Brand To Life
An animated video breathes life into your brand and provides you with an advanced marketing element in which to showcase your product/service. With fintech branding so fiercely competitive, now has never been more important to add some vigour to your marketing strategy and get a step ahead of your competition.
Let Us Transform Your Fintech Marketing
Being a specialist in Fintech video marketing and having worked with a variety of Fintech clients, we know how to get the most from your marketing video. Be it to showcase a project to clients/customers or as staff engagement piece, we can work with you from conception to creation.
Our fintech animation blogs and case studies below
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Cookie Policy
What’s a cookie?
- A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
- Cookies are used by nearly all websites and do not harm your system.
If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How do we use cookies?
- We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.
- Cookies are either:
- Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or
- Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
- Cookies can also be categorised as follows:
- Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
- Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
- Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
Last Edited on 2018-05-25
Video Marketing Strategies
Regardless of your industry, if you’re producing video content, it’s crucial you have considered the different types of video marketing strategies.
A clear and carefully considered plan of how video sits within the wider marketing mix will ensure all content works as hard as it can. Businesses that take the time to build a strategy before firing out video content are the ones that will reap rewards. Those that don’t are likely to be missing a trick. To put it in simpler terms, videos are ingredients. It’s a video marketing strategy that turns those ingredients into a meal.
Here at The Animation Guys, we love to get under the skin of a business before we even touch a storyboard. We link up with the marketing team, find out what content they want to make, who they’re making it for and what they want their audience’s experience to be. We find out how their audience is engaging with them currently and how they want it to change over the coming months or years. To make videos that deliver real value, it’s essential to understand the context they’ll live in.
A video marketing strategy is for the long term. It takes into account all the elements of video content (explainer videos, social media videos, tutorial videos, testimonial videos etc) and works out how they can feed into the bigger picture over time. Working this way has helped us get closer to our client’s challenges, which means our video output can be even more effective. It’s also formed relationships that have lasted for years.
Want to start producing video content but not sure where to start? Already producing it but it’s not hitting the spot? A video marketing strategy could be the answer. If you’re interested in finding out more, drop us a line.
