Testimonial Video
As any business in the service industry will know, people buy from people. So one of the best ways to build credibility and earn a potential customer’s trust is to tell a story from the perspective of a current customer. This is where testimonial videos come in.
An animated testimonial video helps potential customers see the more human side of a company and the people who work with them. Hearing the voices and seeing the faces of real people talking about real life situations carries much more weight than just a written testimonial. It lets a customer go past the professional exterior and experience how it might actually feel to work with (or use the service of) a company.
An animated testimonial video can be one of the final deciding factors in a customer’s journey when they’re choosing a product or service. They might have researched the offering in great depth, watched some explainer videos to grasp how everything works and compared prices with competitors. If they’re happy with the specifics, it’s the people and culture that could seal the deal. Put simply, testimonial videos can be the final nudge that will encourage a customer to choose your company over another.
While most animated testimonial videos make use of the talking heads format, the opportunities are far more expansive. Here at The Animation Guys, our expertise in animation and motion graphics means we can weave animated elements into live action footage. That might mean illustrating or emphasising points as they’re made. Or adding in supporting facts and figures.
If you think testimonial videos could help your business, check out some of our work below then drop us a line.
Check out our Testimonial Videos
A few words from our clients...
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Social Media Video
Social media has boomed over the past decade. It has now become an essential piece in the marketing puzzle and helped some businesses build up bigger followings than most magazines or TV channels. Of the top 20 most popular websites on the internet, six of them are social media sites.
But how do you build a strong following? And with so many people posting content on Facebook, Instagram or Twitter, how do you cut through the noise?
The answer to the first question is engaging content. The answer to the second is animated social media video.
Animated Social media video is moving image content that’s designed to live on social media channels. This means short, sharp bursts of content that grab people’s attention as they scroll through their feed. Anyone can post up an image or a few lines of text, but very few can post a high quality piece of animated video. By creating content that most people can’t, that’s how brands and businesses can cut through the noise.
As well as grabbing attention, video content can also make social media messages more memorable. The human brain finds it much easier to compute visuals than text, so a video is processed more effortlessly (and in less time) than any other form. That means audiences are more likely to engage with a social media video than they would with a static image or text update.
Social media video is also a clever way for a business to align itself with big news stories on a small budget. Newsjacking (piggybacking on current events to promote a brand or product) has become increasingly popular and lends itself perfectly to the rapid-fire nature of social media.
Think social media videos could help your business? Take a look at some of our work below then get in touch.
Check out our Social Media Videos
Climate Change Animation for COP26
A Series Of Legal Animations
Bright & Fun Explainer Animation
A few words from our clients...
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Corporate Video
An animated corporate video can help corporate clients (like those in banking, fintech, insurance, accounting and legal services) engage individually with employees, customers and other businesses.
The main difference between a corporate video and more conventional video advertising is its audience. While broadcast advertising, such as a TV commercial, puts a business message in front of a general audience, corporate video is much more specific. It can be used to introduce new employees to ways of working, used as part of a training process, or demonstrate how a product or service can work for a customer. It might help show the impact of a company’s corporate social responsibility or deliver an overview of annual financial results. If a message needs to be communicated across any part of a business, video can help tell the story.
So a corporate video is a flexible creature. But it’s also a very effective one. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. And according to a Forbes Insight report, 59% of senior corporate executives said that if both text and video are available on the same topic, they would prefer to watch a video. 42% of them went on to say that they made a business-related purchase after watching an online video.
The corporate world is full of reports, reviews, papers and jargon. Cutting through that noise with a slick, succinct video can do wonders for the bottom line. So far, we’ve helped brands and businesses like Coca Cola, 3SC, Wellers and the Business Continuity Institute use video to their advantage.
Take a look at a small selection of that work below and if you would like to find out more about what a corporate video could do for your business, get in touch with our team today.
Alternatively you can read our latest blog post on how an animated video can help boost employee engagement.
Check out our Corporate Videos
A few words from our clients...
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Animated Demo Video
For businesses with a complex proposition or a new product offering that people aren’t yet familiar with, an animated demo video is essential. They turn complicated propositions or concepts into clear and concise information that’s easy to digest.
Tell Me More
Few people are willing to trawl through a step-by-step guide that stretches to a thousand words. But most are happy to watch a two minute video that contains all the same information…if not more. In fact, according to a report by Brainshark, the amount of information retained in one minute of online video is equal to around 1.8 million written words.
Animated demo videos are a broad form. They can show people how to navigate through a website or registration process. Or demonstrate all the features of a new piece of technology. They can even be used to train up an entire workforce. A report by Insivia claimed viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. The moral of the story? If you want your instructions to be remembered, an animated demo video can help.
The addition of animation and motion graphics is what makes a demo video really shine. It can depict abstract concepts that live action might struggle with, distil information into dynamic infographics, and closely align visuals with a brand’s identity to make communications more cohesive. It’s also an antidote to the low-quality screen capture demo videos that exist so freely on the internet.
Our Process
At The Animation Guys, we’ve been lucky to create animated demo videos for some fantastic clients and there is a fine art to designing a successful one! It needs to be powerful, emotive, action-based, informational but not too sales focused. Quite a balance!
Our process usually flows a little bit like this:
- Initial consultation: A kick off phone call or visit to understand your objectives.
- Brand guidelines: We’ll ask for a copy of the company’s brand guidelines. If these don’t exist, fear not, we’ll agree some points to help us ensure the video is on brand.
- Ideas and concepts: We’ll share some design ideas and concepts for initial input.
- Storyboard: Map out the flow of the video, with rough designs and script.
- Animation: Once the storyboard has been approved, we’ll move into the animation stage.
- Finishing touches: Voiceover, audio and other bits are added to the animation.
Tadaa!
The animated demo video is complete and ready to wow your audience!
Below you can see examples of animated demo videos we have made for our clients. If you would like to find out more about how animation could help your business, get in touch.
Check out our Animated Demo Videos
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A few words from our clients...
Terms and Conditions
Terms & Conditions
COMMISSION TO CREATE THE WORK AND THE DELIVERABLE
The Commissioner commissions Company to create the Deliverable and supply a copy of the same to the Commissioner as set out in the Proposal
APPROVAL OF THE DELIVERABLE
The Commissioner shall notify the Company in writing within 7 Days of receipt of a copy of the Deliverable either that Deliverable is approved or of the details of any modifications which the Commissioner may reasonably require. Failure by the
Commissioner to notify the Company of approval or of such details within the 7 Days shall be deemed to be an approval.
The Company shall:
(a) within 7 Days of receiving notification of any modifications reasonably required by the Commissioner pursuant to clause 3.1, make those
modifications and provide a revised copy Deliverable to the Commissioner for final written approval (such approval not to be unreasonably withheld or delayed); and
(b) if the Commissioner does not provide such final approval, check the modifications made pursuant to clause 3.1 and make any final
Modifications considered by the Company to be necessary and provide a revised copy Deliverable to the Commissioner whereupon the Deliverable shall be deemed to be approved.
COPYRIGHT
The Company until all fees under 6 have been paid retain all copyright in the
deliverable throughout the world to the extent permitted by law.
GRANT OF RIGHT TO REPRODUCE THE DELIVERABLE
Upon payment of all fees copyright in Deliverables shall belong to Commissioner provided that Commissioner gives Company the right to use the Deliverables but only for the purpose of marketing and promotion of the Company.
THE FEE AND OTHER FEES
Fees and other fees shall be paid by Commissioner to Company as described in the Proposal.
Half the Fee shall be paid on or within 7 Days of Commissioner signing the Proposal.
All such fees shall be paid within 14 Days
If the Company is instructed by the Commissioner to carry out work outside the scope of that described in the Proposal, the Company will charge £500 a Day and for part of a Day plus VAT if applicable and in this clause day shall mean an 8 hour day. Any such fee shall be payable within 30 Days after the issue by the Company of an invoice therefor.
The Company shall deliver to the Commissioner invoices in respect of the Fee and any fee pursuant to clause 6.4 plus VAT.
In the event of any delay in paying any sum due under this agreement by the due date, the Commissioner shall pay to the Company interest on the overdue amount at the rate of 8% per annum above Company’s bank’s base rate from time to time. Such interest shall accrue on a daily basis with quarterly rests from the due date until actual payment of the overdue amount, whether before or after judgment. The Commissioner shall pay the interest together with the overdue amount.
PROTECTION OF THE COPYRIGHT
The Commissioner shall immediately notify the Company in writing giving full
particulars if any of the following matters come to its attention:
(a) any actual, suspected or threatened infringement of the Copyright in the Deliverable;
(b) any claim made or threatened that the Deliverable infringes the rights of any third party; or
(c) any other form of attack, charge or claim to which the Copyright in the Deliverable may be subject.
In respect of any of the matters listed in clause 7.1:
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(b) the Company shall have exclusive control over, and conduct of, all claims and proceedings;
(c) the Commissioner shall not make any admissions other than to the Company and shall provide the Company with all assistance that it may reasonably require in the conduct of any claims or proceedings; and
(d) the Company shall bear the cost of any proceedings and shall be entitled to retain all sums recovered in any action for its own account.
The provisions of sections 101 and 101A of the Copyright, Designs and Patents Act 1988 (or equivalent legislation in any jurisdiction) are expressly excluded.
The Company warrants that:
(a) Upon payment of all fees Commissioner will be will be the sole legal and beneficial owner of, and will own all the rights and interests in, the Copyright of the Deliverable;
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CREDIT
The Commissioner shall ensure that every item in respect of which the Deliverable is used shall bear the notice below in a conspicuous place: – The Animation Guys.
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No variation of this agreement shall be effective unless in writing signed by the parties.
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FORCE MAJEURE
Neither party shall be in breach of this agreement nor liable for delay in performing, or failure to perform, any of its obligations under this agreement if such delay or failure result from events, circumstances or causes beyond its reasonable control. In such circumstances the time for performance shall be extended by a period equivalent to the period during which performance of the obligation has been delayed or failed to be performed. If the period of delay or non-performance continues for 30 Days, the party not affected by Force Majeure may terminate this agreement by giving 7 Days written notice to the affected party.
NOTICE
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INADEQUACY OF DAMAGES
The Company shall be entitled to the remedies of injunction, specific performance or other equitable relief for any threatened or actual breach of the terms of this
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DISPUTE RESOLUTION PROCEDURE
If a dispute arises out of or in connection with this agreement or the performance, validity or enforceability of it then the parties shall follow the procedure set out in this clause:
(a) either party shall give to the other written notice of the Dispute, setting out its nature and full particulars, together with relevant supporting
documents. On service of the Dispute Notice, the Company and the
Commissioner shall attempt in good faith to resolve the Dispute;
(b) if the Company and the Commissioner are for any reason unable to resolve the Dispute within 14 Days of service of the Dispute Notice, the Dispute shall be referred to the Company’s Chief Executive Officer or Managing Director of the Commissioner (CEO) who shall attempt in good faith to resolve it; and
(c) if the Company and the CEO are for any reason unable to resolve the Dispute within 14 days of it being referred to them, the parties will attempt to settle it by mediation in accordance with the CEDR Model
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If the Dispute is not resolved within 14 Days after service of the t notice, or either party fails to participate or to continue to participate in the mediation or the mediation terminates without resolution either party may then take proceedings for the dispute to be resolved by the courts of England and Wales in accordance with clause 16 of this Agreement.
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Each party irrevocably agrees that, save as detailed in clause 14 the courts of
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Contact
Would you like to learn more about Animation or get a FREE CONSULTATION?
We love getting to grips with a new project.
Whether you’re a brand, agency or production company, use the form below to contact our animation team and tell us your story.
The Big Smoke
The Animation Guys
Business Design Centre
52 Upper Street
London
N1 0QH
T: +44 (0) 207 2886 319
For Sales: Fill out a form above and we’ll get in touch right away!
For Careers: jobs@theanimationguys.com
Or click one of the following links to fill out our jobs form directly: Freelance / Fulltime / Voice Over
Animation Blog
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Our animation blog covers hints and tips, industry news and what’s new at TAG HQ.
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Us
Hi, we're The Animation Guys!
Meet the Team
Each one of us is an ‘Animation Guy’
Jay Middleton
Managing Director
Theo Hicks
Creative Director
Elliot Brookes
Head of production
Shuks Awil
Producer
Luke Zanotto
Sales Executive
Sam Brown
Sales Executive
Olivia Golding
2D Lead Animator
Yunjuan Shi
2D Animator
Tamara Hardy
2D Animator
Grace Parker
2D Animator
Vontesse Betson
2D Animator
Rory Gardner
3D Animator
Diana Verba
3D Animator
Jamien Middleton
Managing Director
Theo Hicks
Creative Director
Elliot Brookes
Head of Production
Shukriya Awil
Producer
Luke Zanotto
Sales Executive
Sam Brown
Sales Executive
Olivia Golding
2D Lead Animator
Yunjuan Shi
2D Animator
Tamara Hardy
2D Animator
Vontesse Betson
2D Animator
Grace Parker
2D Animator
Rory Gardner
3D Motion Designer
Diana Verba
3D Motion Designer
Why we do what we do...
The Animation Guys provide a reliable solution for companies looking to communicate with their audience through thoughtful video production and effective storytelling. We love stories… in all their different shapes and sizes. The big ones, the little ones and those hidden ones that can only be found if you use your imagination. With tonnes of collective experience in animation and motion graphics, we help brands, agencies and production companies tell the stories the world needs to hear.
At the heart of The Animation Guys is a passionate and positive team whose enthusiasm and love of the craft comes through in every production. The Animation Guys pride ourselves on our honest and down to earth approach. From the beginning, we’ve made it our mission to create content that connects businesses with their audience in a thoughtful and effective way. Our talented team of animators and motion graphic designers work across 2D animation, 3D animation, stop motion and motion graphics to transform a client brief into content that will make an impression. We’re also here to consult at every stage of production, providing an end product that truly adds value.
We’ve made TV commercials for Royal London. Social Media Campaigns for Absolut. Explainer videos for Chargifi. We’ve made Character-Driven, emotionally gripping, stories for multiple different charities such as Crisis. We’ve even made Infographics for Coca-Cola & 3D visualisations for big Fintech companies. How about a music video for Jason Derulo that’s racked up 59 million views. We’ve even made a few animations for a poet whose going into space.
What else have we made? See our work.
Our Beautiful, Wonderful, Extraordinary Brand Film!
Our talented team worked together to produce this animation compilation that’s jam packed with creativity and personality! The possibilities are endless with a team like ours…
Our Feed
Our Process
KICK OFF
This is where it all begins. You’ll meet the rest of The Animation Guys and we’ll discuss your new video.
SCRIPT
Firstly, we work together to produce a finished script centred around your message and audience.
STYLE FRAME
Next, our talented team create static illustrations that visualise the look of the finished video.
STORYBOARD
Using the locked down style, we produce the storyboard. This helps you see the video in tandem with the script.
ANIMATION
Now we move to the most magical part of the process! Our skilled team of animators bring your vision to life!
DELIVERY
Then, the moment we’ve all been waiting for. The beloved video. The process is complete!
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Projects - What we've done
Team Highlights
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Our Case Studies
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Want your project to walk the walk?Let’s talk the talk.
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Explainer Video
An explainer video is exactly what it says on the tin.
It’s a video that helps explain a complex or lengthy proposition in a simple and concise way.
At The Animation Guys we have experience of producing a captivating explainer video for brands and companies across the world.
What Is An Explainer Video?
An animated explainer video is one of the more common videos in the animation world and can have slightly different meanings depending on peoples interpretations. At The Animation Guys, an explainer video is simply a video that serves to explain a product or service with the aim of generating engagement, understanding whilst looking to captivate an audience to ultimately then consider undertaking a call to action.
How Long Is An Explainer Video?
Typically they are around 60-90 seconds with around 150-200 words featured within the animation script. The start of the video looks to introduce the product/concept with the middle outlining key benefits and features while the end usually concludes with a call to action from the viewer.
Show Me An Example Of An Explainer Video….
Glad you asked. The video below is a 2D animation we worked with insurance provider Grenson. Have a watch and we can catch up below.
As you just saw, the video introduces a potentially difficult to understand concept with ‘Gap Insurance’ and then seeks to explain it clearly, in a concise and visually easy to absorb manner. The end result visualises a happy family that have had their problem solved by using the service, therefore demonstrating the value of the concept.
How Can You Use An Explainer Video?
An explainer video is a particularly useful type of video marketing for businesses launching a new product or service that needs more than just a one-line introduction. But that’s just the beginning. Explainer videos might be used to describe how the business itself works. Or to help reduce the number of customer support enquiries a business gets by responding to some frequently asked questions. They can also convey company values and internal processes to new employees.
Put simply, an animated video can help every business present a clearer message to its audience. It can take a supposedly dry piece of information and transform it into an engaging and visual piece of content. Content that might assist an audience in the decision making process, build their understanding of a subject, or create an emotional connection.
Animation and motion graphics are an essential ingredient for a truly effective final video. They can help illustrate tricky concepts in a clear way to make a topic feel more human, and depict environments that just can’t be created in the real world. They’re also more shareable and lead to greater levels of engagement. Want some proof? A Mist Media report found that the average internet user spends 88% more time on a website with video than one without. And according to comScore, website visitors who view video content tend to stay two minutes longer on average and are 64% more likely to purchase than other website visitors.
Need more information on how an explainer video can help your organisation turbo charge its marketing strategy? As a dedicated explainer video company we will work with you and your team to ensure Get in touch today for a free consultation!
